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NAB Cancellation Thread: From Adobe, AJA, and Avid to Zaxcom. And of course NAB themselves!
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As noted in previous threads that I’m hoping to consolidate here, this is now a thread to talk about EVERYONE….and I can add one more, Ross Video. I especially like what their announcement said, specifically:
Ross has been at every NAB since 1974 and this has not been an easy decision to take, but we have a clear duty to our employees, our customers and families.
And here’s the link to their press release.
Speaking for me personally and NOT for CreativeCOW.net officially, me personally, this is exactly how I’m coming to see this. It’s not about NAB. It’s about duty.
Even if you’re not going to bow out for you, even if you’re happy to kill every old person and baby and diabetic (8% mortality) and person with high blood pressure (6% mortality) or cancer (5% mortality — that’s right, high blood pressure is riskier than cancer) that you know or might come in contact indirectly, how about at least pretend for a few days that there’s something more important than money or ego or another week of partying, and stay out of airplanes and six-figure gatherings for a couple of days and let doctors and nurses try to get on top of this thing.
Instead, let’s party at NAB NY in the fall (it happens) or NAB 2021, and fulfill our barest obligations to our fellow humans to not intentionally make their lives worse or shorter just because we’re feeling macho about the hustle.
(And yes, I recognize that there are other reasons to attend NAB than the ones I passive-aggressively described in the worst possible terms above. LOL In general. But this year, maybe, maybe not. LOL)
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I was just in Vegas this past weekend, expected it to be a ghost town but it was PACKED! Had a great time and was planning on NAB as a friend who has never been was hoping to go. I assumed after SXSW cancellation that NAB would be next, sadly the panic is too great and the media isn’t helping but probably for the best as the A-list companies are folding like dominos… next year hopefully.
It was at a Vegas premiere that I resolved to become an avid FCPX user.
Lance Bachelder
Writer, Editor, Director
Downtown Long Beach, California
https://www.imdb.com/name/nm1680680/?ref_=fn_al_nm_1 -
The erosion of exhibitors continues.
https://www.imagineproducts.com/news/blog/imagine-products-will-not-attend-nab-2020/ -
[Michael Szalapski] “At the very least, the Mograph.net folks have said that (unless all air travel is grounded) they’re going to be in Las Vegas even if NAB itself is canceled.”
Companies that put out statements about how they’ll be there no matter what are completely clueless as to how negatively that attitude reflects on the company itself. It’s idiotic at this point to hold NAB much less go to Vegas even if it’s cancelled.
https://www.linkedin.com/in/tmprods
tallmanproductions.net -
[greg janza] “Companies that put out statements about how they’ll be there no matter what are completely clueless as to how negatively that attitude reflects on the company itself.”
Agreed. If the whole thing cancels, why go? It’s just…bravado for no reason? Maybe they just love Vegas?
Also, Boris FX just emailed that they’re pulling out. https://twitter.com/post_magazine/status/1237765971823165440?s=20
– The Great Szalam
(The \’Great\’ stands for \’Not So Great, in fact, Extremely Humble\’)No trees were harmed in the creation of this message, but several thousand electrons were mildly inconvenienced.
#NABShow: @borisfx is the latest to pull out of #LasVegas show due to #coronavirus concerns#postproduction #graphics #VFX #travel #NAB2020 pic.twitter.com/hzA0sa4EQx
— Post Magazine (@post_magazine) March 11, 2020
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Why? “Sunk costs fallacy” and FOMO. “dammit, we laid out all that money; we wanna see some return on it”.
With major competitors out, some smaller companies might figure it this way: they get more mind-share of the ones that still attend, and have less competition for their particular products from major rivals.
It’s just a theory.
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Well there it is, the other shoe dropping. I actually love NAB’s announcement, which Craig linked to above. Here’s a couple of sentences:
In the interest of addressing the health and safety concerns of our stakeholders and in consultation with partners throughout the media and entertainment industry, we have decided not to move forward with NAB Show in April. We are currently considering a number of potential alternatives to create the best possible experience for our community.
This was not an easy decision. Fortunately, we did not have to make this decision alone, and are grateful to our NAB Show community for engaging with us as we grappled with the rapidly-evolving situation. This Show is as much yours as it is ours, and it is important to us that we move forward together.
They basically admitted that they’d probably have gone forward if they could have, but a lot of their partners were asking them not to. I get that. SxSW is laying off staff because they rely on the show to give them revenue that they use all year, and I’m sure that our friends in the show division of NAB (as opposed to the broadcast political lobbying organization) are going to be feeling some pain. They have our sympathies, for sure. We consider those folks friends, have worked on many projects together, and hope to do so again soon.
Of course, we’re still five weeks out from the scheduled date. I suspect that in another couple of weeks, this decision would have been made for them by larger forces, apart from the momentum that’s going to be keeping people working from home.
Lots more to say about this, but I’m also looking forward to what you cats have to say. 🙂
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Was just informed in a Facebook group that NAB has been officially cancelled. Prior to that notification Boris FX made a decision to be a no show. This is a smart move. As several other COW members the risk is too great. It is a disappointment to many but safety should be first priority. Will there be a show later this year? No one knows and I believe alternatives are being discussed.
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