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More Avid rattling as 4 leave to Gobbler
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Just what market does Apple want? Too expensive for the consumer. Not pro enough for Hollywood or TV. And too controversial / arguably feature lacking for many prosumers.
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[Bret Williams] “Too expensive for the consumer”
For someone who needs more than what comes preloaded on the computer… probably not.
[Bret Williams] “Not pro enough for Hollywood or TV”
Sure it is. It’s not the same enough for some people in Hollywood or TV.
[Bret Williams] “And too controversial / arguably feature lacking for many prosumers.”
Prosumers are the folks who are using it the most, despite sentiment on this forum. But it is true that it couldn’t replace the type of collaborative workflow Avid is known for. I’m not sure what could at this point… Adobe is trying, but it’s not there yet.
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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~ -
I guess I’m thinking more “corporate” than Prosumer. Consumers just aren’t spending $300 unless they’re just a video fanatic. Most are going to use iMovie. And I feel once you get into the prosumer and corporate markets, $300, $1000, what’s the difference? It’s more important that it does what you need. And for the smaller shops, it probably is a great fit. But like you said, once you get into collaborative workflows, it’s not exactly taking off in popularity. Consumers aren’t picking it up in volume, and corporate hasn’t exactly made it any sort of standard. Prosumer isn’t a big enough category to make the money on, so what market was their target? Originally the thought was that they’re going to take over the low end, but the price tag just isn’t low enough. So the price tag is too high for the low end, and not enough to make up the difference even if it became the defacto for the high end.
I’ve cut the cord with Adobe CC, and I’m looking forward to trying Resolve 11. They have the basics right from the start, where FCP X has some nice new paradigms and flashy features I love, but it’s missing so many edit 101 basics that after 3 years it’s getting a little annoying.
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[Bret Williams] ” and corporate hasn’t exactly made it any sort of standard. “perhaps not where you are, but I’ve seen quite a few Corporate Production companies using it
Steve Connor
Mellowing slowly -
[Bret Williams] “But like you said, once you get into collaborative workflows, it’s not exactly taking off in popularity.”
I guess I was referring to the specific collaborative workflow niche that Avid has carved out. Again, I don’t know that anything has really replicated that. But as far as collaboration a la FCP 7/ Pr X works just fine at this point.
[Bret Williams] “Consumers aren’t picking it up in volume”
I don’t know whether that’s true< I guess there are entire, convoluted threads here about that so I’ll leave that alone. 😉
[Bret Williams] “I’m looking forward to trying Resolve 11. They have the basics right from the start, where FCP X has some nice new paradigms and flashy features I love, but it’s missing so many edit 101 basics that after 3 years it’s getting a little annoying.”
I think R11 is going to be really nice, and very capable, but I don’t know that’s it’s a (insert NLE name here) killer, and I don’t that BMD intends it to be. And yes, there are a few things “missing” in X, but I wouldn’t say “so many”. Of course YMMV. 🙂
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~ My FCPX Babbling blog ~
~”It is a poor craftsman who blames his tools.”~
~”The function you just attempted is not yet implemented”~ -
Same here. I’m helping a major European production company make the transition from Avid/Unity to a more cost-effective collaborative FCP X workflow at this moment. Larger setups like these take more time to adapt, but I’m sure this is going to be a lovely addition to the FCP X In Action page in the near future.
– Ronny
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[Bret Williams] “Just what market does Apple want? Too expensive for the consumer. Not pro enough for Hollywood or TV. And too controversial / arguably feature lacking for many prosumers.”
In the context of collaboration and Avid, we are talking about project sharing (Unity) and integrated asset management (Interplay/Media Central). Arguably that’s a niche within a niche. I don’t believe Apple has interest in doing the R&D to make that happen, although they are happy to create hooks for third parties to extend FCP X into that arena if they can (like Cantemo Portal).
Apple walked away from that type of enterprise business when they canned Xserve, Final Cut Server, etc. That sort of enterprise solution requires extensive IT support on top of the development costs and Apple is simply not in that game. Spending money to make iPhones compatible with Microsoft Exchange gets them a much bigger slice of the enterprise pie, with much lower support costs.
FCP X is and will always be an 80/20 solution. If that 80% covers all of the bases for you in your professional workflow, then it’s a 100% professional application. However, if you need what’s in the other 20%, then FCP X comes up short. In the end, if you buy a new Mac Pro AND Media Composer, Apple still comes out ahead with or without an FCP X sale. Odds are, though, that you’ll still add FCP X to the arsenal, as it will do some things that help all of your video workflows, even if it isn’t your primary NLE.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
I don’t doubt part of what’s been missing are people with the expertise to set up larger project collaborative workflow. That’s beginning to change as Ronny attests to. FCPWorks is another example.
As to Apple’s target, consider the time/effort Apple just put in to developing the new Library structure. While it may not be Avid/Unity/Isis yet, collaborative workflow does seem to be on Apple’s radar now.
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[Craig Seeman] “As to Apple’s target, consider the time/effort Apple just put in to developing the new Library structure. While it may not be Avid/Unity/Isis yet, collaborative workflow does seem to be on Apple’s radar now.”
I don’t see how Libraries = Unity. It’s basically what’s there in Aperture and Logic Pro X. Hardly project sharing. Library simply reverted the FCP X structure back to the FCP “legacy” structure, with some advances.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Oliver Peters] “I don’t see how Libraries = Unity. It’s basically what’s there in Aperture and Logic Pro X. Hardly project sharing. Library simply reverted the FCP X structure back to the FCP “legacy” structure, with some advances.
“Current state is not the end state. It’s a new starting point. …Unless you think Apple has ceased all development on project sharing. Even if they simply focus on hooks for third parties I suspect they’ll be more happening in that area.
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