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Mixing frame rates: Apple’s culpability in end user confusion
Most regular readers of this forum can attest to how frequently threads are started in which well-meaning inexperienced users express frustration with problems and artifacts they encounter when trying to work with multiple formats and frame rates in the same sequence. I think Apple bears some of the responsibility for this because of their marketing.
From Apple’s FCP website:
Open format Timeline
The open format Timeline in Final Cut Pro 7 lets you mix and match source material in a wide range of formats and even different frame rates — just drag your footage into the Timeline. Freely edit a combination of HD and SD, including NTSC and PAL, all in real time. Final Cut Pro 7 offers real-time scaling and playback for video in various camera-native formats as well as members of the Apple ProRes family.
Without getting into semantics about whether editing includes finishing, I think that marketing drivel like this gives many new or inexperienced users the false impression that they don’t need to worry about conforming footage to one frame rate. I think this may explain some of the frustration that these users express when they are given advice on this forum on how to conform footage, and they find that the proper workflow is actually quite a bit more complicated than what they expected after reading Apple’s propaganda.
Conforming footage may seem natural or second-nature to those of us who have been using FCP for a long time, but after I read through some of Apple’s marketing materials I have to say that I’m pretty disappointed that they gloss over the complexity of working with mixed format footage. In my opinion, what Apple is doing borders on misinformation and dishonesty.
Yeah, I know… News flash! Companies stretch the truth in their advertising! News at 11! Apple’s no different in this regard, but I guess I just expect better form them.
Thoughts?
