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Milking the FCP cash cow
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No problem. We all got to get pissed over something, I got my own hang ups.
Have a good day also.
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IIRC the first version of Final Cut Pro was $999 – and you only got FCP.
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you could always pay 3 times the price for adobe premiere and have 10 times the issues getting the job done 😛
~Peter Berthet
Sydney, Australia -
Oh for the good ole days of pay $3000+ annually for that Media100 service contract.
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DK Davis / Editor/ Post Super
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[Chris Poisson] “There’s no argument that can make me believe that what we’ve had to pay for Apple’s upgrades has been worth it. Sorry.”
If it wasn’t worth it, I wouldn’t pay it. I tend to do every 2nd or 3rd update for my Adobe products for just that reason. PS Extended was a must have, so I bought CS2. I’m still on CS2.
For my home system, I’m still on a G5, so I’m sticking at FCS 2 until I buy a new Mac. But at work, I’m going to push the “writer of the checks” to upgrade our 1 Intel ASAP. It’s worth $300 just to be able to advertise 4k color correction. Especially since we like to brag that we can record out to film at 4k.
Arnie
Post production is not an afterthought!
https://www.arniepix.com/ -
Shane is right. Far more than 20 people work on Final Cut Studio. More engineers than anticipated, and then there are the product managers, the schedulers, the assistants, etc. etc. Plus, all the costs besides salaries (which are endless).
It’s hard to know what profit Apple really clears on FCS, but it sells the suite for an absolutely fair price, and I’m happy to see Apple make a big enough profit to keep it in this business. Remember what things were like in the Mac video editing space before Final Cut came along?
Maybe Apple didn’t need 28 months to develop FCS3, but it’s hardly a minor upgrade, and certainly worth a $299 upgrade fee.
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