Its no surprise Avid is working to price out perpetual licenses and move people to subscription. For Avid editors they will need to look at the work they do and weigh up the additional cost. Its no fun paying more but set against what I charge per hour its a drop in a years ocean.
I know a lot of people don’t like subscriptions, but there are pros and cons both ways.
If you look at cost of the software over 10 years, perpetual with yearly updates is significantly greater than subscription paid annually upfront. If you are an occasional user, then paying by the month makes incredible sense, because it’s dirt cheap.
I know the arguments – Apple FCP, BMD DaVinci Resolve, yada yada yada – but those companies don’t live in the real world financially the way most other companies do.
So while it may be a shock to some, this does make a lot of sense.