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MC First – What’s the point of it?
I’m writing this at the end of a particularly frustrating day, where a “should take 10 minutes” task ended up taking the best part of 9 hours, so forgive the grumpy attitude.
As a professional editor with 20+ years of experience, Avid Media Composer user is my programme of choice when doing my day job. As a bloke trying to make home videos for his kid’s Instagram, it’s a disaster.
I can sort-of forgive the big differences in the user interface between MC and MC First. It’s designed for people with zero knowledge of editing software and it uses more “common sense” commands than the ones the Avid pros are used to. Heaven help them if they decide to fork out for the paid version, but whatever.
I can’t forgive the baffling incompatibility with H.264 / MP4 media. This is what 90% of the people Avid is aiming this at will shoot on. Lightworks can do it. Premiere can do it. My First Fisher Price Edit Software can probable do it, but when it comes to MC First: “computer says no”. Sure, you can fork out 100+beans on a special plug-in that will handle it, providing you don’t mind spending a few hours searching for this as a solution and another few hours trying to actually implement it. You can also fanny around with free file converters with interfaces that look like something out of the 1990s, but what sort of zero knowledge person is going to jump through those hoops?
Maybe I’m missing something here, but apart from brand loyalty, what can First do that the less challenging editing packages can’t do?