MC 5 announced… Smoking!!

[Paul Harb]

bah……so you can use the Matrox for monitoring…..you can edit QT files…..why not take the logical step and let people use a Kona card for I/O? Very dissappointing Avid….I thought you guys were getting it, but it seems as though you cannot let yourself let go of control even if it means going down with the ship. FYI, people buy the media composer interface…not your hardware…your hardware is waaaaaaayyyyy overpriced which makes it a hard purchase for a shop that is looking to buy a system when they know they can get the same quality out of another system. I was really hoping this was the year you guys took the right step, but guess not.

Paul

Paul Harb-Producer/Director
Wrong Beach Multimedia
Dual 3.2 GHz Quad/10.5.5/8GIG RAM/FCP 6.0.4/QT 7.5.5

[Grinner Hester]

sweet.
The first MC5 gave us the 3D DVE that’s still neglected.
1995 lasts longer for some companies than others.

[Grinner Hester]

give up.
I have. If they wanted to compete they would have shown signs of it by now. I put the over/under of the big sell/merger at six months from now.

[Andrew Kimery]

I guess the grass is always greener on the other side ’cause as someone who has been cutting on FCP the past 4-5 years (after nearly as long working solely w/Avid) I look at the new features Avid, and to a lesser extent Adobe, have been rolling out the last few years and I want in on that action.

-Andrew

3.2GHz 8-core, FCP 6.0.4, 10.5.5
Blackmagic Multibridge Eclipse (6.8.1)

[Job Ter burg]

And that’s just the beginning. Some more stuff I heard/read:

AMA Red Rocket support.
Enhanced AutoSync & BWF handling features.
Stereo tracks.
RTAS support (realtime AudioSuite).

If there ever was a time that Avid got it right…

[Grinner Hester]

That’s just it. Avid now compairs to apps like FCP, Vegas and Premiere because those apps have evolved much quicker than Avid in the last 10 years. That just wasn’t the case back when Avid was Avid.
They’ll not recover at this point. The spiral is beyond any funky marketing tactic or price reduction that only proves what I stated above.

[Grinner Hester]

all this with a still jokingly aliased DVE from 1995 (the first MC5), multiple buggage (more to be found in this release, we’re all sure), still limited audio, and obviously more stock in adobe and apple purchased by Avid. (I kid, I kid)
While these new features are cool, the obvious place (to me) for them to start would have been to start fixing what is wrong… not venturing into yet more new bug territory for us to pay to beta test for em.
That’s the bottom line. Get it right then release it. As it is right now, they’ve burned too many bridges to expect a fleet of eager upgraders.
I’ll still hang back. I do want a great RED workflow but I’ll wait till some dust settles for obvious reasons.

[Andrew Kimery]

I could pretty much say the same things about FCP, Grin. People are questioning Apple’s commitment to the post industry, some software is only getting ‘up keep’ type updates (ex. the current version of DVD Studio Pro is 5 yrs old this month), etc.,. I look at Avid and, especially given the work environment I’m in, I see things like media management, asset management, open timeline (that works right), script sync, AMA, a better multi-user environment, etc., and I start turning green w/envy.

I know Adrenaline burned a lot of people but when I look back at what Avid, as well as Adobe, have been doing over the past 3-4 years they just seem like they’ve got more fire in their belly than Apple does w/regards to post.

I still say your grass is greener. 😉

-Andrew

3.2GHz 8-core, FCP 6.0.4, 10.5.5
Blackmagic Multibridge Eclipse (6.8.1)

[Grinner Hester]

while I hear ya, those things were what attracted folks to Avid a decade ago when the company was still competing. FCP was a low end consumer app at the time. One is simply growing faster than the other. I don’t think that’s debatable. Either they’ll make another executive shift and move forward, recovering from their mistakes or lack of care in the last half dozen years or we’ll soon all be cuttin’ on a Final Cut Avid.

nooow we’re talkin’.

[Sean Lander]

Really? You think Apple will buy Avid?

That would be interesting. Though I doubt there is much Apple would gain from it.
Maybe Adobe? That would make more sense to me.

Anyway kudos to see Avid FINALLY taking on FCP and stealing some of their ideas for a change.
Really the whole interface needs an overhall, but all these features look good.

Hope there is a totally customisable keyboard in there too.

R E D N A I L – M E D I A
web: http://www.rednail.com.au
email: rednail@me.com