Marketing! To cold call, walk in, email, or send a letter/proposal pkg

[Scott Carnegie]

” I want to stay away from local production company’s because i want to freelance on the side.”

This is a mistake.

If you are fresh out of school the first thing to do, rather than set-up a freelance business, is to work for several years with a broadcaster, production company or with someone established.

Get on with a local production company, learn everything you can while getting paid a decent wage, you will work with other professioanls that will get you gigs later on when you are freelance and have them as contacts.

You will learn more being around experienced people than you will scraping by by youself thinking everything you do is great when you need someone to show you what your mistakes are and how to improve. You need mentorship, you don’t get that being a lone freelancer right out of school.

http://www.MediaCircus.TV
Media Production Services
Winnipeg, Manitoba, Canada

[Malcolm Matusky]

“Their work is dated”

It may be that the clients are “dated.” When you make films for clients, not yourself, you have to subject your ideas of what makes a great or appropriate film, to those of the client. Push on every project to get them “up to date” but they are paying the bills…so they do have the last word as to what they will accept.

You cannot make corporate videos/training/promotions the same way you would make skate board videos, reality tv or other types of programming. Watch what others are doing in your area and learn what sells, each market is different to some extent and you have to respect that. The clients vanity causes me the most grief, they don’t look like movie stars, and never will, yet they all want to look 10x better than they do. I finished one medical film and the head of the clinic refused to use the film because she looked “too fat.” When you are 5′ tall and weigh over 250 lbs, that’s’ what you look like! She was not selling weight loss services, and she was personable on camera, too bad the entire production was destroyed because of vanity. If you think getting started is hard, having a production derailed by vanity is hard to take, even after 25 years in business for me.

Malcolm
http://www.malcolmproductions.com