Marketing the EX3

[Joe Tyler]

Oh, BTW
EX3, Nikon Prime lenses, Full Zacuto Shoulder rig, follow focus & Whip, 2/3″ Fujinon Adapter. 10 – 16GB cards.

http://www.killianthered.com
DP in the Washington DC Area
EX3 Owner

[Ron Pestes]

I would mention all you have listed plus the ability to overcrank and undercrank, shoot in 720 or 1080i, 30p, 24p and the portability and reliability of the -3. I used my EX-3 in Romania for two weeks shooting a concert series and was delighted with how fast it was to set up and get into action. Also the ability to genlock and use SDI connections.

[Jay Gladwell]

I have found that clients could care less about your kit. Just do the job, do it well, and deliver it on time.

[Joe Tyler]

Jay, Wow, I should have named this thread “How to be a competent business man”. Oh wait, I didn’t.

Of course you do the job well and finish on time, That is called being a professional. So is staying on task.

Ron, Thanks I hadn’t considered the 720 aspect, but some clients may prefer the lower res. Thanks.

http://www.killianthered.com
DP in the Washington DC Area
EX3 Owner

[Jason Davenport]

And don’t charge a super cheap rate and screw other freelancers with cameras.

[Marvin Holdman]

It’s not what you point at it, it’s what you point it at!

Marvin Holdman
Production Manager
Tourist Network
8317 Front Beach Rd, Suite 23
Panama City Beach, Fl
phone 850-234-2773 ext. 128
cell 850-585-9667
skype username – vidmarv

[Ron Pestes]

I disagree with the above. I have gotten jobs BECAUSE of my equipment list. They didn’t know me but based on about 30 applicants it was my equipment list that got me the job. If you have professional equipment, list it because some people still show up with small DV or HDV cameras that can’t do the job.

[Michael Slowe]

I am baffled by this thread. Surely the only thing that matters is what you produce. True you need decent kit but a show reel says more than a store full of technical wizardry and provides cast iron evidence of your skill and ability. Don’t clients want to see this evidence before hiring you?

Michael Slowe

[Jay Gladwell]

Joe, you’d be surprised at how many can’t or don’t know how to “be professional.” A fair amount of my work is fixing/redoing jobs of other “professionals”.

Do you hire an auto mechanic based on whether he uses Snap-On tools versus Stanley tools?

Those few that do hire based on kit are using us as a link in the chain. It boils down to a compatability issue. That’s certainly understandable. Otherwise, 90% of the time the client could care less. That’s what my experience has been over the past 35 years.

[Rafael Amador]

Will be people that will choose you for your kit, will be people that will choose you for your Demo Reel and there are people will choose you because you are fan of the Lakers.
For marketing your self you must use all the elements that you think can attract customers.
Some customers have no idea about equipment, some other do.
Even here in Laos there are people that when they contact me they ask me if I have a 3CCD camera.
Is not just the case of telling to your potential customers that you have a good equipment, is also to tell them that you care bout your work and you invest a bunch of money to provide a professional service.
cheers,
Rafael

http://www.nagavideo.com