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Mark Sanger (Oscar Winner for Editing – Gravity) Avid vs FCPX
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[Craig Alan] “”… unless you do it via the web,” which has become a serious player, a viable means of distribution for professional content.”
Yes, Craig.
And that’s a place (video creation and distribution specifically for the web) where X has always had their eye directly on the ball.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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Exactly what I was thinking. This is the last piece of the democratization of media. It’s not that the fat cats will go away. There will be continue to be ever evolving high end media creation. It’s just that they can’t continue to own mass distribution exclusively. Thus the battle over Net neutrality.
Mac Pro, macbook pro, Imacs (i7); Canon 5D Mark III/70D, Panasonic AG-HPX170/AG-HPX250P, Canon HV40, Sony Z7U/VX2000/PD170; FCP 6 certified; FCP X write professionally for a variety of media; teach video production in L.A.
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[Craig Alan] “Six portals that control whether you can get to a national audience unless you do it via the web.”
This is outside of my area of expertise, but it seems to me that mass electronic distribution is largely controlled or gated by Amazon, Apple, Facebook, Microsoft, Netflix and Google. Is that really so different?
Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive | RenderBreak [blog] | Profile [LinkedIn] -
HBO soon to offer online option only.
Hulu but I do wonder how they’re doing financially lately.
Vimeo is very indie friendly with their pay per view option. -
[Craig Seeman] “HBO soon to offer online option only. Hulu but I do wonder how they’re doing financially lately.”
If you want to get your show on HBO Online or Hulu — don’t you have to get it on HBO or TV first?
[Craig Seeman] “Vimeo is very indie friendly with their pay per view option.”
Sure, and you could have done small-run, mail-order VHS duplication for your film 25 years ago, too. (No offense to Vimeo. I do think that Vimeo On Demand is really cool.)
I’d argue that even if distribution becomes trivial, marketing does not.
Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive | RenderBreak [blog] | Profile [LinkedIn] -
[Walter Soyka] “If you want to get your show on HBO Online or Hulu — don’t you have to get it on HBO or TV first?”
Hulu has original programming.
Arguable so does HBO but of course they’re going to be using both avenues.[Walter Soyka] “Sure, and you could have done small-run, mail-order VHS duplication for your film 25 years ago, too. (No offense to Vimeo. I do think that Vimeo On Demand is really cool.)
I’d argue that even if distribution becomes trivial, marketing does not.”
I don’t expect that to ever change. It’s just that the “gate” is open with Vimeo and one can focus on marketing rather than getting past a gatekeeper.
It looks like we’re just beginning to hit an expansion period for high quality original web only content. I wouldn’t be surprised if we see expansion in some niche markets.
Mass audience always involves mass marketing, It’s just that the “in between” is getting a lot bigger and I think we may hit an acceleration period in the next year or two.
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[Craig Seeman] “I don’t expect that to ever change. It’s just that the “gate” is open with Vimeo and one can focus on marketing rather than getting past a gatekeeper.”
With studio-controlled distribution, getting past the gatekeeper was how you got marketing, right?
I mean this seriously, because I don’t know. Is Vimeo on Demand a viable alternative to studio-controlled distribution? Is anyone actually successfully using it like this? Is Vimeo a viable way to reach the masses and get paid for it when TVs ship with Netflix buttons and Apple provides an end-to-end content infrastructure, or is it more analogous to an art-house theater?
Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive | RenderBreak [blog] | Profile [LinkedIn] -
Rephrased: the hope for profitably getting independent work in front of an audience has increased. Does that match reality?
Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive | RenderBreak [blog] | Profile [LinkedIn] -
Walter,
I believe it has, but it’s in its infancy.
Not long ago, there was no independent distribution marketplace tied to an e-commerce back end that a small producer could hook up to and self-distribute niche content and make a profit.
Remember how YouTube and Vimeo originally had “no commercial content” rules in place.
That’s what’s falling away.
The pipes are large enough, the files are small enough, and YouTube and Vimeo have proved with their infant steps into the “pay per access” model that there’s money to be made AND shared. Which is what didn’t happen before.
The missing link was a simple to access virtual storefront with both secure distribution and the back end accounting stuff in place so that the indy content creator doesn’t have to develop or maintain a large back end infrastructure.
When I just updated my Telestream ScreenFlow software a few days ago, It arrived with a promo for the new Platform Purple service, Josh Melikers new video distribution storefront model. As I looked over the terms and services It appeared to be an early signal to me that this new type of distribution service is going to be a hotbed of development soon.
I don’t have an opinion on the viability of this particular deal, but it seems to me to be a good sign of where development distribution development might be headed.
FWIW.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Bill Davis] “And that’s a place (video creation and distribution specifically for the web) where X has always had their eye directly on the ball.”
How? Is there more to this than one-click Vimeo export? What makes web content creation/distribution fundamentally different in your eyes, and how does FCP X specifically enable it?
Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive | RenderBreak [blog] | Profile [LinkedIn]
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