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  • Jim Giberti

    June 13, 2012 at 9:15 pm

    [Bill Davis] “I don’t think it’s actually Apple’s communication or lack thereof that’s driving the unease at all. It’s just a convenient target.

    My last thoughts on this, and no surprise Bill, it’s an analogy.

    Specifically referring to the value of “secrecy” when dealing with people who really rely on you.

    I’m planning a surprise anniversary party for my wife. Everything is contingent on the surprise, secrecy is a premium in my undertaking…if it leaks out, all of these months of time and effort are ruined.

    Then I find out through friends that my wife actually thinks all of this secrecy means something else. She thinks I’ve lost interest in her. Worse, all of this secrecy has led her to imagine the worst. She actually thinks I’m having an affair. And worse still, I learn that she’s online talking to other men, considering leaving me.

    This is the point at which the secrecy has lost any real value vs saving the marriage that I’m actually trying to celebrate. I don’t need a marriage counselor to tell me that I need to let her know that I love her, that all is well and I want to keep her from leaving me for another.

    This thing called the internet, has been broadcasting daily to everyone at Apple for a very long time, the fear that they’ve abandoned the professional, creative community. To the point now where former, professional Mac proselytizers are writing articles all over the internets about switching to Windows and PCs.

    That’s a good time to have a sit down with your wife and not try back channel communication through her girl friends.

  • Walter Soyka

    June 13, 2012 at 9:27 pm

    [Richard Herd] “Why not unix or linux, for you?”

    Application support.

    I’d have to give up Creative Suite and (probably) C4D, and switch to some combination of Nuke, Blender, Gimp, Inkscape, and Smoke Advanced. That doesn’t seem as practical as staying with Windows and OS X.

    Walter Soyka
    Principal & Designer at Keen Live
    Motion Graphics, Widescreen Events, Presentation Design, and Consulting
    RenderBreak Blog – What I’m thinking when my workstation’s thinking
    Creative Cow Forum Host: Live & Stage Events

  • Richard Herd

    June 13, 2012 at 9:29 pm

    What do you mean practical? Cash expense v. training and re-learning expense? Is it more cash to buy that stuff?

    Thanks!

  • Tim Wilson

    June 13, 2012 at 9:35 pm

    [Jim Giberti] “my wife actually thinks all of this secrecy means something else. “

    That actually happened to me! The night I was going to propose, my (now) wife was going to have “the talk” with me before she broke up with me — I’d suddenly become uncommunicative, etc. She was furious that THAT was the reason I’d stopped talking — ‘you’re supposed to TALK about something as important as marriage, not make it all about YOU!’

    Of course, her problem was that I HAD BEEN communicative for the first stretch of our relationship, and then I STOPPED. I think it would have been different if I’d NEVER been communicative. It would still have been her prerogative to be angry, but after a certain number of years of having it work just fine for ME, I’d have felt less urgent about changing my style.

    There’s a metaphor in there, right?

    Anyway, nearly 30 years later, communication is working for me. Highly recommended. 🙂

    Tim Wilson
    Associate Publisher, Editor-in-Chief
    Creative COW Magazine
    Twitter: timdoubleyou

  • Chris Harlan

    June 13, 2012 at 9:38 pm

    [Franz Bieberkopf] “[Bill Davis] “… the FCP-X model of expressing EVERYTHING as metadata …”

    They got rid of the data? No more picture and sound?

    That would really change everything in post.

    Franz. C’mon, man. You KNOW there is absolutely no reason, any longer, to engage those narrow little bands of the electromagnetic spectrum. I mean, f@#k light. And sound? It’s just noise. Who needs it when you can shoot pure, unadulterated metadata straight into you brain. Glory be binary! Pictures and sound are so 20th Century. There time is over.

  • Steve Connor

    June 13, 2012 at 9:43 pm

    [Tim Wilson] “That actually happened to me! The night I was going to propose, my (now) wife was going to have “the talk” with me before she broke up with me — I’d suddenly become uncommunicative, etc. She was furious that THAT was the reason I’d stopped talking — ‘you’re supposed to TALK about something as important as marriage, not make it all about YOU!’

    Of course, her problem was that I HAD BEEN communicative for the first stretch of our relationship, and then I STOPPED. I think it would have been different if I’d NEVER been communicative. It would still have been her prerogative to be angry, but after a certain number of years of having it work just fine for ME, I’d have felt less urgent about changing my style.

    There’s a metaphor in there, right?”

    I miss all them around here, hopefully this excellent one will spur more people on to vent their rage in the language of the metaphor

    Steve Connor
    “The ripple command is just a workaround for not having a magnetic timelinel”
    Adrenalin Television

  • Jim Giberti

    June 13, 2012 at 9:46 pm

    [Tim Wilson] “There’s a metaphor in there, right?

    I’m looking.

    [Tim Wilson] “Anyway, nearly 30 years later, communication is working for me. Highly recommended. 🙂

    Apple?

  • Bill Davis

    June 13, 2012 at 10:00 pm

    [Jim Giberti] “Then I find out through friends that my wife actually thinks all of this secrecy means something else. She thinks I’ve lost interest in her. Worse, all of this secrecy has led her to imagine the worst. She actually thinks I’m having an affair. And worse still, I learn that she’s online talking to other men, considering leaving me.

    While I fully appreciate your analogy – I think it’s based on a bit of a skewed premis.

    In a one-to-one relationship – trust and secrecy are foundational things that must be maintained at all cost – as well as things that can be practically managed since there’s only one “receiver” that has to positively resonate with each “message.’

    As individuals we look toward Apple and we see a “one to one” relationship – me to the company. Apple looks at us, however, and sees “one to millions.”

    So imagine you were personally married to a few MILLION people – and they represented a large array of “classes” of spousal wants and needs – I suspect the best you could do would be to filter all your “whole group” communications very carefully, knowing that something you might say to make one class happy – could well anger another – even if you didn’t actually have that as your goal.

    She says “Honey’s (note the plural!) I’m going back to school to get my Masters” where-upon husbands 0001 – 9999 respond “excellent, good choice – I’m proud of you) while husbands 10000-10050 shriek “but you don’t spend enough time at home already – does that mean I’ll have to do all the laundry from now on!?!” – and so forth.

    I did a presentation about a week ago for a joint meeting of the two largest pro photography groups in Phoenix. It was about the fundamentals of using DSLRS for Video. One of my slides read “We are two groups of professionals separated by a common camera.”

    Here, we’re many groups of editors that THINK we were united by a common software package in FCP-Legacy, but I actually suspect that if you could magically look back at how different editors used the same tool in wildly different ways – you’d discover an astonishing array of different editing approaches.

    I’m convinced that X is precisely the same. It’s a new array of tools that most editors don’t yet understand. It’s not like legacy – but it’s toolset is robust, agile, and very modern. So in the long run, just as many editors will find it a useful tool.

    The last to that understanding will be those for whom it lacks something they must do specific to how they’re either trained (or just personally inclined) to edit.

    And others (yourself firmly included) won’t be put completely off by the current shortcomings, as long you continue to see development in the new things that make it a useful tool.

    “Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor

  • Bill Davis

    June 13, 2012 at 10:05 pm

    [Franz Bieberkopf] “… the FCP-X model of expressing EVERYTHING as metadata …””

    Uh, the key word here is “expressing”. The original “data” is sequestered and always untouched in X. It gets “transcoded” as ProRes or Proxy should you elect to do so, but the essential originals and any transcodes are always left as is. From that point, everything is just instructions (metadata) about how you want to manipulate that original data.

    That’s how I understand the foundational construct of FCP-X anyway.

    “Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor

  • Bill Davis

    June 13, 2012 at 10:11 pm

    [Chris Harlan] “Franz. C’mon, man. You KNOW there is absolutely no reason, any longer, to engage those narrow little bands of the electromagnetic spectrum. I mean, f@#k light. And sound? It’s just noise. Who needs it when you can shoot pure, unadulterated metadata straight into you brain. Glory be binary! Pictures and sound are so 20th Century. There time is over.”

    I give up.

    You’re right of course.

    Got a light bulb? Need it to be BLUE? Just shut up and buy another light bulb in blue and put it on the shelf.

    Want a red light? Go out and buy a red bulb and store that one.

    God forbid you ever learn about of start using GELS – because hell, we all know that the only way REAL men get red light is to buy and stock RED lightbulbs!

    Praise the heavens, I’ve finally come around to the “fundamentalist” view of video editing!

    I is SAVED!

    “Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor

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