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License fee for amateur video being used in tv episode
Hi,
Recently I’ve been contacted by a company that wants to use footage (handheld HD of fighting animals, can’t find likewise videos online) for an episode that’s broadcasted on tv internationally. They want a non-exclusive license.
I’ve tried to find information about reasonable rates, but the few (sometimes old) posts I have found give rates anywhere between a flat $100 for the whole thing and $65 per second.
As they’d probably like to use a few minutes, I’m wondering what a reasonable price would be. Mind you, I was just on holiday filming, using a high-end compact camera with HD-quality for movies, haven’t done any editing. Any thoughts on this?
Thanks in advance, the help is appreciated!
Luke
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4 Replies
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“Shop the competition.”
Contact two or three sources of roughly-similar footage, and find out what it would cost to license it for a roughly-similar project. For heaven’s sake, don’t give them your real name, and tell them that if you’re interested you’ll get back in touch with them.
Voila! A real-world comparison.
Some people find this unethical, others don’t. Every business I know secretly shops their competitors from time to time.
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There is no “way to peace.” Peace is the way.
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“
Some people find this unethical, others don’t. Every business I know secretly shops their competitors from time to time.”It’s commonly called: “benchmarking”, and there’s nothing technically wrong about researching what competitors charge.
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It also depends on your costs: if it was for a formal shoot, you would have associated costs. Nowadays, you can get lots of pricing from places like pond5 or shutterstock (there loads of others) and those are all non-exclusive, royalty-free clips.
Save early. Save often.
Jonathan Ziegler
http://www.electrictiger.com
520-360-8293 -
Hi guys,
Thanks for the suggestions! I think I’ll dive into those stock pages as mentioned by Jonathan. I didn’t know there were so many of them, but it seems like I should be able to get some good idea of what’s reasonable there.
Cheers!
Luke
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