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lexus commercial
replicator? particular?
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8 Replies
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Huh? There’s dozens of Lexus commercials out there. Care to be a little more specific?
NoH
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Well, you can do dozens of commercials with either particles or the Replicator….
Couldn’t resist.
What is the specific question?
Jim Kanter,
Digital Film Institute
http://www.dfilminst.com -
oh sorry.. it’s the one that has two people (a guy and a gal) in the woods and they start running around and trails of themselves follow behind. it’s been on alot in the last few nights.
i think it’s the lexus IS.. of course it’s funny i don’t recall the product, just the effect!
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But what is your question? If you are asking- was it done with Motion- highly doubt it. If you are asking- could you copy the look in Motion- probably unless there’s a lot amount of 3D or motion tracking going on.
Noah
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Heya Gregg,
It’s a pretty simple effect to do if you have the man and woman isolated: you just have multiple copies of them, offset in time, comped in temporal order. The tricky bit is the isolation, which could’ve been done a number of ways: brute-force roto (ugh), newfangled optical-flow-based motion keying, or even using a motion-controlled camera and shooting them separately on a stage. Shooting separately is likely, but requires some good color-correction for matching the drive-away shot at the end. Of course, that’s why you pay that guy sitting at the DaVinci console $1K an hour 🙂
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Haven’t seen the spot (no time for TV when spending all my spare time here, haha) but it sounds like a time echo effect.
Jim Kanter,
Digital Film Institute
http://www.dfilminst.com -
thanks all for replies.. yeah..trying to do similar cheapie version for inhouse presentation.
DaVinci is 1K/hr? wow.. where do i sign up for that kind of training >G/
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[gregg brent] “DaVinci is 1K/hr? wow.. where do i sign up for that kind of training “
Yeah, but you only get to work one hour a month…
Brian FitzGerald
FitzVideo.com
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