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Keeping a Studio Small…The Curse of Big Studios..
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You build a relationship with a really good VAR who gets you a demo product within a matter of days. We’ve done that on multiple occasions when we needed something quickly. They will demand a demo unit or used unit just so we can do the work and then the one we actually ordered gets here when it does.
And that is a wonderful thing.
There are times when I simply have to deal with places like B&H. The savings can not be bypassed. Still, there are a couple local vendors I maintain good contact with for just that reason. If I order something and need it before it gets there, they’ll help me out.
And when I can, I also send others their way for the same reason.
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[Alan Lloyd] “There are times when I simply have to deal with places like B&H. The savings can not be bypassed.”
I do bypass the savings. Pretty much on every order. I would never get the personal service from B&H that I get from my VAR and on the couple of large orders I made with B&H I had problems. I am happy to pay a little extra on each order to keep up that relationship with my local VAR.
Especially when things go wrong, or the product doesn’t work as expected, like my recent fiasco with the i7 27″ iMac. My VAR dealt with Apple to get the full refund and order me a new Core Duo 2 iMac. All I did was hand him the box back, he is dealing with everything else and will bring the new iMac here when it’s in.
If you want to really build a relationship with a VAR, you buy everything you can through them. I even order simple things like Apple DVI adapters from them.
Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media“Foul Water, Fiery Serpent” featuring Sigourney Weaver coming soon.
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whatever is bringing in the amazing clients that MPC, The Mill and places like Envy in London attract is the key..
So…
good sales reps?
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reputation.
There is also what I call Neiman Marcus syndrome. Many like to go to the best, not because it’s the best but because it is the most expensive. Those marking up by percentage can mark up more at these places and those with budgets they have to drain to get the same budget next year LOOOOVE to over spend.
About 20 years ago, I was making wedding videos. I noticed all the low balling and decided to go the other way. While other companies offered multiple packages for different prices, I went to one package at about three times the amount of anyone’s lowest bare bones package. What happened? Bookings galore. Did I do anything different, video-wise than I did when charging a third? Not a thing. I simply attracted rich snobby country club mothers of brides that came to me not for a video, but for bragging rights.
You could say some think a product is better because it’s more expensive. I think they just wanna tell folks how much they spent.
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WOW! Thank you!
Can you plug your VAR? I also googled the term “value-added reseller.”
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can you share how you advertised to get these clients? be good to use in my freelance gigs (not wedding video market)
Freelancer Designer Virginia – StephenHockman.com
Find out more about me, see my portfolio, and read my blogGraphic Design Info, Web Page Tips, Video Production Guide BLOG
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[Richard Herd] ”
Can you plug your VAR? I also googled the term “value-added reseller.””
I deal with the WH Platts company and their Atlanta Rep, David Strupp. (pronounced Stroop)
whplatts.com
Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef.
HD Post and Production
Biscardi Creative Media“Foul Water, Fiery Serpent” featuring Sigourney Weaver coming soon.
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