Just opened FCPX for the first time

[Derek Andonian]

[Jamie Franklin] Que banjos

LOL

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“THAT’S our fail-safe point. Up until here, we still have enough track to stop the locomotive before it plunges into the ravine… But after this windmill it’s the future or bust.”

[Bill Davis]

Writing in support of the ASPCA disclaimer….

I spent 10 years making hundreds of corporate video for PetSmart – and learned that animals are often actually quite superior to many people in subtle and not so subtle ways. It’s that talking thing that constantly lets them be woefully underrated, IMO.

“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor

[Aindreas Gallagher]

I feel I should say – the cat contained in that sentence is ok – she is purring – and she is ok.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Herb Sevush]

Aindreas –

You make it worth turning on the computer in the morning.

Herb Sevush
Zebra Productions

[Ewan Lim]

What if the engineers or programmers who were working on FCPX were brought in to believe that they were working on iMovie Pro?

Then at the last minute, marketing bursts in and says, “Hey hey hey!!! We’re gonna change the name to Final Cut Pro X!!”

With the words poisoning the air, the engineers, one by one, starts to question, “what? Why?”. Now knowing they have been bamboozled, they quickly start on coding features needed such as exporting xml and omf.

What the engineers didn’t know is that Apple has recently aqcuired a marijuana farm and marketing has been hording.

Ewan
Avid, FCS3, Premiere Pro, After Effects

[Aindreas Gallagher]

to you sir.

lo cry! we beat cupertino doors, and pray get a functional application.

two functional providers left standing, with one near insolvent, is el bad painting.

http://www.ogallchoir.net
promo producer/editor.grading/motion graphics

[Michael Brassert]

You have to wonder how much damage has been done to the Apple brand. I know we are not as many as iphone users but FCP was in some ways a flagship app that showcased apple technology. It is important to their brand. Perhaps this is all good. I never liked companies that got too big and too arrogant. I am sure there is someone out there lurking right now developing the killer editing application that we will all be using in a few years. I bet it won’t be one of the three A’s.

[Chris Kenny]

[Greg Burke] “Couldn’t Agree more…After Lions release its CLEAR where Apple is heading, NO more Desktops, Imacs or laptops, Just, iTV, ipad,iPhone, and iFridge…..”

This rhetoric is exaggerated but not entirely off-base. However, it ignores the larger context. The entire industry is moving away from traditional desktop environments. They won’t disappear overnight, but the direction is clear. Look at what Microsoft is doing with Windows 8 — it boots by default into a radically simplified “touch-first” interface, that only runs app store apps, with the traditional desktop relegated to legacy status. Consider that tablets could easily be over 30% of PC units within two years. Personal computing is changing, fast, in a way it hasn’t in 20 years. Everyone is going to have to respond, including NLE vendors. Apple is simply moving first; they understand this shift better than anyone because one of their own products, the iPad, was the catalyst.

—
Digital Workflow/Colorist, Nice Dissolve.

You should follow me on Twitter here. Or read our blog.

[Gary Huff]

[Michael Brassert]You have to wonder how much damage has been done to the Apple brand.

I would say: not much. Apple is far above now a consumer gadget company, and boy do we love those gadgets. A very small (REALLY small) segment of Apple’s customer base is miffed at them for FCPX.

[Jeremy Garchow]

[Michael Brassert] “FCP was in some ways a flagship app that showcased apple technology.”

I have to disagree. Fcp7 is and was old. It couldn’t harness the power of their own computing hardware. Color was the newest tech in the suite, and it was purchased.

FCPX is showcasing apples tech, for better or worse, but it’s a ground up Apple, Inc. product.

[Michael Brassert] “I am sure there is someone out there lurking right now developing the killer editing application that we will all be using in a few years. I bet it won’t be one of the three A’s.”

Really curious about Lightworks.