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John Siracusa on FCPX
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I started picking apart Helmut’s weaker tea leaves regarding Apple’s motivations, but I scrapped it since I decided I would ultimately be agreeing with you that Apple is not chasing broadcasters anymore. There is really no question Apple is disinterested in fluffing the “Pro” anymore.
I guess you will be opting for Windows for your 2012 workstation purchases? I wouldn’t use Windows on a dare, but that is just my personal preference. The creative pros I know feel the same way. But to each his own. You can buy a Dell or HP instead, everyone knows how much they care about broadcast posproduction.
Retraining is a big deal. Very true. That is the only reason you need, IMHO, to avoid FCPX. Thus I assume you are en route to Premiere, the next closest thing to FCP8.
Kinkos double sided color adds up fast….
By the way, FCPX has dual display support. Albeit not the tearaway tab support of FCP7 or Premiere, but dual display support nonetheless. Yes, Apple considered laptop users when laying out the GUI. Most FCP users, by far, primarily use laptops. And the single window thing is Apple’s direction for all apps moving forward. Makes fullscreening in Lion practical. Maybe you hate it, but that’s where they are going. It has nothing to do with the “pro-ness” of it. Just their new UI guidelines being put into practice.
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I don’t get it.
[Andrew Richards] “I would ultimately be agreeing with you that Apple is not chasing broadcasters anymore.”
So why would I use their software?
Simple.
And as I have heard my Aussie compatriot Peter Corbett say before: In this business if you’re standing still, then you’re moving backwards.
Alex Hawkins
Canberra, Australia -
[Andrew Richards] “Retraining is a big deal. Very true. That is the only reason you need, IMHO, to avoid FCPX. “
You must have made a typo here. Right?
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new tutorial: Prepare for a seamless transition to FCP X and OS X Lion
https://library.creativecow.net/weiss_roth_david/FCP-10-MAC-Lion/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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[Andrew Richards] “Apple on releasing an API. But you knew that.”
I guess that that’s supposed to be makeup sex from Apple for all the other stuff they’ve simply failed to mention over the last 5 months and beyond?
And the other companies coming round to sell what appear to be dumbed-down versions of their plugins and drivers doesn’t exactly make me feel warm and fuzzy either. Heck, you don’t even have any way to to determine if fields are reversed now. But, maybe if most editors don’t know what a field is the issue of reversed fields will just go away?
Actually Andrew, the best thing you’ve said today in your unwavering support of bad decision making at Apple is when you said “Apple isn’t doing fluff jobs for pros anymore.” The problem is, It’s only people like you saying that, but there’s nobody manning-up to that from Apple.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new tutorial: Prepare for a seamless transition to FCP X and OS X Lion
https://library.creativecow.net/weiss_roth_david/FCP-10-MAC-Lion/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
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[Alex Hawkins] “So why would I use their software?”
I don’t know about you, but I chose tools based on the work they can accomplish and not on whether or not the company making them feels compelled to make my use case the centerpiece of their marketing campaigns. The sentiment I keep reading is that Apple has permanently lost customers because of all this. I don’t follow the logic. Don’t use the software if it doesn’t suit your needs today. But if it does in the future, will you ignore it out of spite just because the company making it doesn’t feature your industry in their marketing campaigns anymore?
I guess I don’t see an aggressive marketing campaign and a capable product as being mutually dependent. Maybe Apple won’t ever push FCPX beyond its first iteration limits. That would be a shame. But I’m not writing it off forever just because Apple has a new girlfriend. I’d still like to see Apple compete in this space even if we don’t get blockbuster booths from them at NAB anymore. I see great potential in FCPX and I’d hate for it to never bubble up to the big time.
Best,
Andy -
[David Roth Weiss] “You must have made a typo here. Right?”
Not at all. For established shops, retraining isn’t a trivial thing. That is a perfectly valid business case for going to Premiere over FCPX, for instance. I won’t presume to know how onerous it would be for his shop to learn an all new NLE. We were debating business logic and this is a sound business decision, IMO.
Best,
Andy -
When have I defended Apple’s decision making? They totally dropped the ball yanking FCP7 off the market and their typical silence only made things look worse. Maybe they anticipated this and were always willing to accept it, but it seems out of character for ancompany usually obsessed with PR.
I’m rejecting the idea that Apple’s corporate culture of secrecy and shift in marketing focus make it inevitable that FCPX will never grow up and never be capable of supporting anything resembling a broadcast workflow. It may never grow up, we won’t know for at least a year, probably more. But to say with certainty today that it could never happen without Apple feeling beholden to broadcasters like it used to in 2004, that’s presumptuous. That’s been the point of this thread all along. Today’s FUD is not a leading indicator on how FCPX will develop over time.
Best,
Andy -
I wouldn’t use Windows on a dare, but that is just my personal preference. The creative pros I know feel the same way
I guess I’m not creative enough for Apple then. I’m totally platform agnostic. My only prejudice is to deal with companies who value me as a customer.
You can buy a Dell or HP instead, everyone knows how much they care about broadcast posproduction.
They don’t care about broadcast, they care about business. No business would allow themselves to be abused the way Apple treats it’s customers. Everything in the PC world is backwards compatible, it’s one of the givens. It’s only a company with 5% of the computer market and no appreciable corporate presence that would tell it’s own customer’s to eat s**t and then expect them to come back in a year for seconds.
Herb Sevush
Zebra Productions -
[Andrew Richards] “I chose tools based on the work they can accomplish”
Agreed.
[Andrew Richards] “Don’t use the software if it doesn’t suit your needs today.”
Thanks, I won’t.
[Andrew Richards] “if it does in the future, will you ignore it out of spite”
No, of course not.
[Andrew Richards] “I’m not writing it off forever”
Neither am I. Just for now, that’s all.
[Andrew Richards] “I see great potential in FCPX”
Look, when I start reading a plethora of posts and blogs singing its praises from editors I’ve been listening to for the last 10 years then I might be convinced, but for now, meh.
Regards,
Alex Hawkins
Canberra, Australia -
[Andrew Richards] “I already argued that pro I/O would be better handled by a third party, so I actually see this as an advantage. What difference does it make if Apple writes your Log & Capture window or if Blackmagic does?
“I would be fine with that if it were integrated properly. As it stands, you have to use an ancient stand-alone bit of software. That’s not cool.
Yes, I realise that it will get better. Yet it feels utterly broken at the moment.
Its not a good look
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