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  • Is this True?

  • Tim Scarpino

    October 19, 2005 at 12:00 pm

    Not meaning to start any unfounded rumors, but….

    While attending a web seminar this week, my wife said the instructor told the class that Adobe plans to abandon development and support of Mac-based software.

    I readily admit I’m buried in a PC all day, so I’m not as in tune w/the Mac world as I’d like to be, but I find this one a bit tough to believe.

    Anyone have any insight, or am I simply spreading (among other things) “urban myth”.



  • Barend Onneweer

    October 19, 2005 at 1:00 pm

    It’s not true. Adobe has said explicitly more than once that they are still very much tied in to the Mac platform.

    These rumors have been out there for years, but there has been no solid information from Adobe to actually support these.

    And how exactly would this instructor know? Some of the people at the COW have pretty good ties with Adobe, and when there’s news to break about Adobe (without breaking NDA’s) you’ll be sure to read it here.

    Quote from Steve Kilisky, Group Product Manager for After Effects:
    “While I certainly understand the reason there is speculation about the future of After Effects on the Mac, I want reassure our customers that the After Effects team is commited to maintaining its leadership position on both Mac & Windows and we have no plans to stop developing for the Mac platform.”


    Forum COWmunity leader for:

  • Ron Lindeboom

    October 19, 2005 at 2:22 pm

    Personally, I assign this one to the “urban myth” category, Tim.


    There are a few reasons why I’d say this…

    First, there’s Photoshop. While most of the world uses PCs and the Mac accounts for roughly 5% of the computers being used today, using CreativeCow as a yardstick of the creative community — we run nearly half Mac and half PC among our members. The Mac is still huge among creative types and in the creative market, Photoshop is king. Adobe would have to throw away millions of unit sales that add up into the hundreds of millions of dollars each year just in Photoshop sales and upgrades each year.

    If Apple were to have bought Macromedia instead of Adobe buying it, then I would have begun to worry. This, as Macromedia owns Fireworks and also in Macromedia’s vault is the by-some forgotten imaging prowess of X-Rez (built on a codebase that once made up the old LivePicture program, which if ever there were to have been a rival that might have gone up against Photoshop, it would have been LivePicture). Macromedia also has Freehand which would have given Apple vector graphics capabilities. But Apple didn’t buy Macromedia and so with that one purchase, Adobe kept Apple out of the imaging and core graphics marketplace — at least for a while (if Apple has any intention of getting into it by developing a tool of their own).

    Why is that important?

    Because with Apple’s recently announced move to Intel

  • Mike James

    October 19, 2005 at 2:50 pm

    Ron is correct. Adobe can’t abandon the Mac. No matter how upset Adobe might get with apple, as long as it makes financial sense to sell software to mac users…. they will. Adobe is shareholder friendly to a fault.

    Look at LiveMotion 2 as a case and point as to how ROI ‘centric they are… As soon as they didn’t see the ROI numbers they require they bailed on it. Personally I think they hurt themselves on that one because they were looking at LiveMotion 2 as an island, but when they went to the CS format, I saw many designers and kids coming out of school opting for Studio MX and MX 2004 because it included Flash. When Adobe killed LiveMotion they made it so their own Creative Suite had no flash option. Had they just put in minor bug fixes and stuck it into CS it would have taken away the arguement of whether to buy CS or MX.

    Even if Apple releases a pro photo editing app it will barely dent Adobe. Photoshop is the industry standard. It is no premiere. Others have used Premiere’s example (adobe dropping premiere on the mac) as an example of what might happen to other adobe apps, but that is just silly. Just look at what the number of units shipped of Photoshop on the mac vs. Premiere on the mac were. Premiere was a blip on the radar screen for Adobe as a company. It made a business decision.

    And the business decision for Adobe for the time to come will be to continue to release Mac apps.

    Just go to all the major job sites and do design, IT or creative type job searches. You will see Photoshop and Illustrator as requirements on over 90% of the job requirements. That would take years and years to change and Adobe knows it.

  • kieran

    October 19, 2005 at 3:06 pm

    I agree with Ron. The new Intel-powered Apple Macs, it seems, will have much more in common with PCs than their predecessors. Indeed, nefarious types have managed to alter an intel-optimised OSX so that it would run on a PC – the implication being that the limitations are no longer in hardware but software. This should make it a lot easier to port applications (maybe even make dual system versions?) at which point you would have to question the financial incentive for not supporting macs.

  • Chris Smith

    October 19, 2005 at 4:08 pm

    I gotta say that running a fully workable OSX on PC hardware would be ideal. But I’m sure with this nefarious port you speak of you lose all kinds of support (drivers and what not).

    Chris Smith

  • Michael Munkittrick

    October 19, 2005 at 4:16 pm

    Nope. Not as of today anyway. As a matter of fact, a spokesperson for Adobe made mention in an article in Post Magazine (August 2005) about the possible redevelopment of Premiere Pro for the Mac platforum if the processor switch is compatible with the Intel standard architecture. Clearly, that is not a statement that a company would make if further development was to cease with respect to other Mac-based products. Rumors are rumors are rumors.

    Michael Munkittrick
    Managing Creative Director
    Evolve Media Solutions

    Forum COWmunity leader for:
    Sony DV
    Magic Bullet

  • kieran

    October 19, 2005 at 5:30 pm

    You’re probably right about driver problems. And I suspect that the intel-OSX that does ship will be a little more robust that the beta. Equally, if limitations do exist at the software level then short of Apple abandoning its business model, running OSX on a PC will require means of a dubious legality.

    So bad news for PC users. But another interesting question is what Apple will allow to run on its Intel boxes. And there has been speculation that they won’t make it impossible to install other OSes on their boxes.

    I am hoping though that Apple eventually decides to release a cross-platform (if there is more than one platform) OS.

  • Cow News Droid

    October 20, 2005 at 3:47 pm

    [kieran] “…there has been speculation that they won’t make it impossible to install other OSes on their boxes.”

    Apple’s VP, Philip Schiller, has come right out and said in the official announcements that while they will not be selling any other OS on their boxes when they ship, the boxes will run other OS versions and they are not going to do anything to curtail that.

    They would have to be fools to do so.

    If I can buy a single box that can run the Mac OS, Windows and Linux, then why would I want to limit myself from buying one???

    Apple knows this and they’d be fools to not take advantage of it and it’s why they are taking advantage of it.

    Best regards,

    Ron Lindeboom

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