Is this Research Study Real?

[Mike Cohen]

4 out of 5 dentists recommend Crest.
1 in 3 kids prefer the nutty taste of Honey Nut Cheerios over the supermarket brand.
99% of computers have Flash player.

Statistics like these are part of advertising.

Personally, I also prefer the satisfying taste of Honeycomb!

But seriously, if your clients need to be fed these kind of statistics to give you money, maybe they are not the kind of clients you need.

I know it is not your website we are talking about.

[Randall Raymond]

[Mike Cohen] “But seriously, if your clients need to be fed these kind of statistics to give you money, maybe they are not the kind of clients you need.”

I disagree. The more savvy the client, the more likely he wants, needs, or knows the numbers. It’s certainly part of my pitch – otherwise, it feels like just throwing money at advertising. Smaller companies tend to do what their competitors are doing – that is, sending ad money into the black hole of marginal returns.

[Mike Cohen]

It is true that statistics are part of marketing.

I guess there are two approaches – you are marketing to potential clients who do not know they need a video – or you are marketing to potential clients who know they need a video, they just do not have a vendor yet.

The former needs to be convinced video is the way to go, the latter needs a good sales pitch on the quality of your services.

Mike