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Is optical media REALLY as dead as Apple says?
I thought this was really interesting, and was wondering what people here thought of it. Apparently the death of optical media may have been exaggerated…
A startup company called Milleniata is poised to introduced a new type of optical media that solves some of the biggest problems that many people give for wanting to leave it behind:https://www.maximumpc.com/article/news/new_m-disc_technology_promises_perman...
https://www.informationweek.com/byte/reviews/personal-tech/storage-memory/23...
Basically, the discs use a new recording method that solves the “data rot” issues of other optical discs. Instead of just changing the surface of a recording layer made of organic dye, the new discs (called m-discs) use a more powerful laser that literally “etches” the data into a harder, inorganic “rock-like” layer- so it isn’t susceptible to the issues that have to be looked out for with standard discs…
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“THAT’S our fail-safe point. Up until here, we still have enough track to stop the locomotive before it plunges into the ravine… But after this windmill it’s the future or bust.” -
10 Replies
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OK, this is my opinion based solely on my experiences since we moved to a tapeless workflow, but still have a tape library of several hundred tapes and occasionally shoot or receive new ones.
I certainly hope so.
Steve Brame
creative illusions Productions -
Anything Apple says, especially predictions, are predicated on a marketing strategy. They are either going to orphan something (SuperDrive maybe?), or are poised with a new technology that will orphan everything they’ve done before, and require everyone to buy their new technology, plus render every piece of media used prior to that, unusable.
There is probably some external peripheral coming down the road which will make Apple more billions (not that there’s anything wrong with making billions – it’s the orphaning which bothers me).
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
[Joseph W. Bourke]Anything Apple says, especially predictions, are predicated on a marketing strategy.
Optical disc media is pretty much a competitor to iTunes. That explains why Apple wants it dead.
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You hit the nail on the head, Gary. Anytime Apple declares anything in no uncertain terms, I’m suspicious.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
When I finish a spot and my clients want an approval or final copy for their library, they ask for a DVD. Optical media is only dead for Steve Jobs.
Tom Daigon
Avid DS / PrP / After Effects Editor
http://www.hdshotsandcuts.com
Mac Pro 3,1
8 core
10.6.8
Nvidia Quadro 4000
24 gigs ram
Maxx Digita / Areca 8tb. raid -
I’m currently working on an event that I’ve provided video content for for the last three years. This year I would love, love, LOVE to deliver H.264 1080P deliverables, but I’m putting it on DVD. Why?
Reliability.
DVD is tried and true. I’m down to crunch time now and I know I don’t have to worry about it. I get it up and running on DVD and I know it’s good to go with playback.
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I have to disagree here. You are right about Apple declaring it dead because it suits their marketing strategy. But you are missing the point that their marketing strategy is based on market realities. Ask Blockbuster or Netflix if optical media is dead. Or ask any big box retailers if shelf space for DVDs is growing or shrinking.
No it’s not dead but it IS dying. Personally I have only burned a handful of approval DVDs in the last two years and I haven’t authored any commercial products (used to do a lot of both). Most people I know are using Vimeo and You Tube for client approvals (both have HD now, which though not Blu Ray can be substantially better than standard def DVDs). I am fortunate that my employer has a Flash video server and we have posted rough cuts and approvals for the past 3 years. Hopefully transitioning to an HTML5 (H264) solution soon.On the other hand I’ve heard that some people still make VHS window burns and approval tapes, but that is hardly indicative of an industry trend.
Jeff Beaumont
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When your clients are doing long form productions You Tube and Vimeo dont cut it. Extremely large files sizes (even when using H.264) are a reality that negates all but dvd for approval or distribution (except for Sony SR tape). Dont base your evaluation of a technology based on your limited use or experience. Other folks have different needs that may exceed yours. 😀
Tom Daigon
Avid DS / PrP / After Effects Editor
http://www.hdshotsandcuts.com
Mac Pro 3,1
8 core
10.6.8
Nvidia Quadro 4000
24 gigs ram
Maxx Digita / Areca 8tb. raid -
Ouch! You dis me and you don’t even know who I am or what I do. Bad form IMO
I was merely pointing out that optical media is on the way out and there are alternatives. Vimeo and you Tube on the low end and any number of alternatives on the high end. I visited a movie studio a few months ago that was doing all there approval reels by FTP over night. 2k I believe though I might be wrong about that.Jeff Beaumont
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My apologies.No dis intended, just expanding upon what seemed a very limited definition of optical media and its applications. 😉
Tom Daigon
Avid DS / PrP / After Effects Editor
http://www.hdshotsandcuts.com
Mac Pro 3,1
8 core
10.6.8
Nvidia Quadro 4000
24 gigs ram
Maxx Digita / Areca 8tb. raid
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