Is it all over?

[Dan Stewart]

..finally resolved?

[Aindreas Gallagher]

given the mass adoption (running dangerously close to a whole 50% of the FCP install base three years later) and the startling rate of updates running at around once per year for cringeworthy level file format rollbacks to the FCP7 model, that occupied the last two years…

then I say yes sir. (the general idea here is to poke a dead fire for controversy right?)

that said tons of people are doing cracking stuff with it? and we are dangerously close to hearing about a warners lot putting out a will smith film off the back of it?
That has to make mad reading you’d think. Off the shelf iMacs and X with redundant thunderbolt drives handling a hundred million of hollywoods cash there.
that would be FCPX canonised.

Also Scott Simmons himself now fancies it for a months long project:
https://twitter.com/editblog/status/486113846088585217

Surely the broader narrative is that we need to set ourselves to killing avid all over again, as once, a decade ago, we marshalled to with FCP classic. It’s still the same avid guys sitting there talking about a hamburger menu, using horrible keyframes, no disabled clips, stupid project settings, with ridiculously over engineered trim modes they talk about and never use.

Avid is a fifty year old scrabbling around begging guild protection by being continuously and stupidly irritating to use.

Pick X, premiere, lightworks or resolve, but avid must surely be finally driven off the cliff. It is the neverending worst.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

Vacation over, back to reality. Starting a big #fcpx job for the next couple of months. Choosing #fcpx on this one because of keywording

— Scott Simmons (@editblog) July 7, 2014

[Shane Ross]

Yup…it’s all over. Germany humiliated Brazil 7-1.

Shane
Little Frog Post
Read my blog, Little Frog in High Def

[Bill Davis]

[Aindreas Gallagher] “year for cringeworthy level file format rollbacks to the FCP7 model, that occupied the last two years…

then I say yes sir. (the general idea here is to poke a dead fire for controversy right?)”

I’ll play.

So you have a stupid parking lot. You get money from it but it’s just dirt and pavement. So you scrape it down the the ground, and instead of just leveling the dirt, you install a smart system with the capability of tracking data on who parks there, for how long, and you put in a parking database so that repete customers can avoid the hassle of fiddling with change. You can give an RFID token to your regulars so they don’t have to mess around with coins.

THEN you re-surface it, paint one the lines and open for business. And your clients BITCH because essentially, what they see is the same asphalt and paint that they had before all the dust and inconvenience.

But you laugh, because the underlying work you put in is PRECISELY what will allow you to do a much better job of serving your customers over the coming years, leading to enhanced customer loyalty and whole new levels of service.

Of course, there’s always the clueless bozo over in the corner saying “Dammit, I liked the OLD parking lot.”

Who the hell uses all the new fangled sensors and reports.

While the parking lot owners see double digit percentage increases in total revenue because they can USE all the freaking data to actually improve their business.

And so it goes.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.

[Aindreas Gallagher]

if anyone thinks avid is german football, some other people have a future bridge and a carpet bag leftover to sell them.

Avid is a confused, tailored, terrified, middle aged guild editor protection racket.

If certain avid editors could, they would wipe all the buttons from the interface and clear out the menus. then they could talk with a pension about the hamburger menu, peck at the hidden keyboard commands, and talk about the jkl trimming they never use while they try and figure out how exactly effects nesting works.

It’s not so much that FCPX needs to live, more that Avid Operators beg desperately for everyone else to leave them alone.

https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics

[Marcus Moore]

Of all the new ideas FCP X introduced, like skimmable thumbnails, trackless editing, magnetic timeline, connected clips, metadata-based organization, roles… it would have been astounding to me if all of them worked out exactly they way they were planned. If the original Event/Project structure is the one thing they have to backtrack on, that’s a small price to pay for the advantages all the other stuff make in my day to day work.

I certainly hope this is the biggest foundational change they have to make for the foreseeable future.

[Herb Sevush]

[Bill Davis] “THEN you re-surface it, paint one the lines and open for business. And your clients BITCH because essentially, what they see is the same asphalt and paint that they had before all the dust and inconvenience.”

Then there’s the sharp owner who simply re-paves the lot, convinces his customers that he’s computerized everything, triples the prices and rakes the money in while his customers brag about the better service they’re getting because they were smart enough to pay extra for it. And they have the special magic coin to prove it.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Michael Gissing]

So car analogies have moved to car parks. Good to see that we have progressed so far in the past three years.

Meanwhile my humble business is still waiting for the third FCPX job to arrive. At an average of one per year I am glad my car park takes most types of cars and that I didn’t fall for one proprietary data base driven token system.

[Bill Davis]

[Herb Sevush] “Then there’s the sharp owner who simply re-paves the lot, convinces his customers that he’s computerized everything, triples the prices and rakes the money in while his customers brag about the better service they’re getting because they were smart enough to pay extra for it. And they have the special magic coin to prove it.
“

Herb,

If you think the stuff in X is all smoke and mirrors, I feel really sorry for you. Because I suspect that in the not too distant future, short spot stuff is about all that’s going to be left for those who edit with a dumb NLE rather than one bolted onto a DAM/Database system.

Adobe understands that with Bridge and a kinda first cousin to the X keyword db running in Lightroom – so it’s not like they’re not already thinking down the same road. They’ll just have to do it by making calls outside the core app rather than having the capacity directly in the NLE code.

What makes an NLE is changing. Not because Apple changed it with X. But rather because they saw the ever increasing complexity comping and realized that their editors needed tools to handle it.

You can string out 40 potential shots on a dumb timeline and pick from among them visually, no problem. When you have 400 (or 4000 clips!) flooding in from every direction to manage – things are different.

Remember, not many years ago, running 10 cameras on a scene was a big, expensive deal.

Now *I* can pull 10 cameras together to shoot something with a couple of phone calls and the promise of buying my colleagues lunch.

And that’s where we’re going.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.

[Bill Davis]

[Michael Gissing] “So car analogies have moved to car parks.”

Yeah, likely because I was reminiscing with my sister in San Francisco recently and she reminded me of an old lady who lived in our neighborhood when we were kids growing up in Phoenix. The lady’s husband was the smart SOB who bought raw land and instead of complicated office buildings – decided to just toss down some pavement and ended up owning a good swath of the parking lots downtown.

Perpetual gold mine still going strong today.

Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.