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Is Final Cut Pro X For Hollywood? Old question, interesting answer
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I think it’s a combination of what you’re both saying. In my market (the Bay Area), freelancers are the lifeblood of the industry.
In addition to what you’re both stating, I think another factor at play is the thought that by keeping with Apple hardware the majority of the freelance community remains unaffected since Apple hardware has been entrenched in post production for so many years.
In the past year I’ve worked for multiple in-house agencies that have had to decide what upgrade path to take. Several companies here are getting the last few drops of service out of the trashcan macs and then moving onto the new imac pros.
Silicon Valley companies tend not to be concerned with the added costs of the mac platform but more so than the larger budgets I think the main reason these upgrades are continuing on the Apple hardware is because of post managers not being fully aware of the many other possibilities available to them. Also, could the media servers that drive all of these edit suites also steer folks away from changing platforms?
tallmanproductions.net
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I think it has more to do with just reputation. I think Apple just didn’t focus on the things that make Avid strong for those types of productions. Currently, no one else really matches them there, though others (like Adobe, BMD, Grass Valley) are starting to pay a bit more attention to that area.
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[greg janza] “Silicon Valley companies tend not to be concerned with the added costs of the mac platform”
Except, check out IBM Corp. Their folks have accumulated data that deployment of Macs among their employees is actually cheaper over the long haul, thanks in part to a lower requirement for in-house tech support.
I get the underpowered hardware & lack of expandability arguments, however, every time I compare similar configurations from a name-brand PC manufacturer against a comparable Mac, the Mac is often lower cost.
I can only go by my own experience. I indirectly manage an installation with 10 Macs on a NAS. 9 of these are workstations (2013 Mac Pro, iMacs, iMac Pros). We mainly run Adobe CC products with Premiere as the main NLE. Also some use of FCPX and Resolve. Software updates are super-simple. Reliability is rock-solid. Few if any hiccups or crashes.
– Oliver
Oliver Peters – oliverpeters.com
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[Oliver Peters] “I get the underpowered hardware & lack of expandability arguments, however, every time I compare similar configurations from a name-brand PC manufacturer against a comparable Mac, the Mac is often lower cost.”
That may be true in your neck of the woods. Here we joke about the ‘Australia Tax’ that many tech companies add to their product pricing. Apple & Adobe are both guilty of that. I’m sure Dell & HP gouge as well. Thanks to the web I can buy components directly and build my own much cheaper.
As to reliability and IT support, I’ve heard as many stories about the extra cost of Macs as users take less interest in learning how the OS works because of sheer expectation that it will just work automagically.
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It is sometimes very hard to grasp what the cost of maintenance is.
Our local university charges 1000 euros per year per workstation.
Those are 400 euro office machines, running Word, Excel, Powerpoint and perhaps SPSS.
In case of a problem, you’ll loose everything that you have stored locally, as the first step is to swap out the harddrive with a fresh copy of a standard image.
I have no clue why it has to be so expensive, but I do know that I’m in the wrong business.[Michael Gissing] “automagically”
I’m gonna steal this one for my next project!
(Will be a button next to the ‘cropacity’ slider.)Bouke
http://www.videotoolshed.com -
[Bouke Vahl] “I’m gonna steal this one for my next project!”
Steal away. It’s a perfect word for adding a spiritual dimension back into technology.
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[Michael Gissing] ” It’s a perfect word for adding a spiritual dimension back into technology.”
Yeah, too bad Kai is no longer doing public stuff.
Bouke
http://www.videotoolshed.com
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