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Interesting thread on the San forum about the new Mac Pro
I came across this interesting thread on the San forum about the new Mac Pro, as Bob Zelin and company hold forth. Worth a look.
https://forums.creativecow.net/readpost/197/859608
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
22 Replies
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Bringing it “home” to this forum as I pointed out in a few posts down
https://alex4d.wordpress.com/2013/06/14/os-x-10-9-networking-boost/
According to FAQ-MAC a feature of Apple’s forthcoming Mac OS X 10.9 Mavericks might allow many more Macs be used in simple render farms: IP over Thunderbolt.
A long while back (over a year ago I believe) I had mentioned that I thought Apple might pursue networking over Thunderbolt. It certainly would be interesting.
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and I have rudely replied to Craig on this thread.
Bob Zelin
Bob Zelin
Rescue 1, Inc.
maxavid@cfl.rr.com -
Well Bob – any rude reply here should just make you feel more like a forum homie!
To the debate at hand, here’s my take.
I honestly don’t think the big problem is the devaluation of “professionalism” at all. Even tho that’s what has most current professionals in a twist. They worry about those $22,000 a year kids taking their gigs. But in doing so they’re worried about the small game.
I think there’s a bigger game afoot.
It’s the wholesale devaluing of accumulated knowledge brought about by jacking every 1st world person with the economic sophistication to buy and adopt a personal terminal into their life – into an always there network of knowledge.
When you can look up anything. When you can watch a 2 minute video about anything. Anytime. Anywhere. On virtually any topic. That changes things.
Call a plumber, or watch any of 10 videos on how a P-trap works and how to install or fix it. So the driver of calling a plumber is no longer access to expertise. It’s convenience, or do it yourself disinterest, or that you’re otherwise engaged in something more personally valuable – but it’s no longer simply knowing how to do the job properly.
We’ve moving rapidly AWAY from a society where people are going to be getting paid for their knowledge. And barely more for their experience since that will only matter for those who don’t want to take the time to build their own experience.
That 22 year old may be sitting there unsure of how to cut an interview competently. But she’s got a device in her pocket where if she’s half smart – she can teach herself that in the first month with three times a day personal lessons and examples galore.
So what’s left?
There are plenty of contenders. Wisdom. Curation, Contacts, The ability to syntheize concepts across disciplines. social class groupings… ???.
But unlike in our era, it’s just NOT going to be technical expertise in areas where the tech is getting increasingly automated.Expertise in knowing how to cut video is increasingly worthless. Because it’s now a viably SELF taught process. Not something hidden away in the back rooms of TV stations where WE all had to learn it after talking our way past the old guard gatekeepers.
The youngsters will still have to go up the learning curve, but unlike in the past, they don’t need the old guard to teach them that. It’s on-line.
Big change. Very, very big.
So time to re-brand ourselves from “the pro guys who know how to make video” because that’s not a very compelling value proposition when legions are doing a version of the same thing on their phones..
Scary as shit. But there we are.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
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[Bill Davis] “That 22 year old may be sitting there unsure of how to cut an interview competently. But she’s got a device in her pocket where if she’s half smart – she can teach herself that in the first month with three times a day personal lessons and examples galore.”
Most of them aren’t even that smart.
[Bill Davis] “So time to re-brand ourselves from “the pro guys who know how to make video” because that’s not a very compelling value proposition when legions are doing a version of the same thing on their phones..”
And it clearly looks it, and I’ve taken jobs where clients didn’t want that “phone video” look.
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[Bill Davis] “Call a plumber, or watch any of 10 videos on how a P-trap works and how to install or fix it. So the driver of calling a plumber is no longer access to expertise. It’s convenience, or do it yourself disinterest, or that you’re otherwise engaged in something more personally valuable – but it’s no longer simply knowing how to do the job properly.”
For simple, lower end things I agree but for more complex and/or involved tasks relatively few people want to tackle that. I mean, most people in the first world have cameras yet portrait studios and professional photographers still exist. Sure, it might not be the glory days when kept the average person from owning a camera but the professional photography industry still exists. Pencil and paper is pretty common yet we still have people making livings as writers, artists, etc.,.
I think knowledge and experience is still valuable but you have to have unique knowledge and experience. If someone’s knowledge and experience can be summed up in a handfull of YouTube videos then, yes, that person is in trouble. While not as instant-access and tech-hip as YouTube videos, how-to books, repair manuals and instructional videos have been around for ages. Growing up my parents’ garage had a shelf full of how-to guides for home plumbing, electrical, framing & finishing, etc., and I remember going to the local auto parts store and buying Hayne’s manuals for our cars.
Valuable knowledge will always be, well, valuable but it’s always going to be a moving target as well.
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[Craig Seeman] “A long while back (over a year ago I believe) I had mentioned that I thought Apple might pursue networking over Thunderbolt. It certainly would be interesting.”
Interesting like IP over Firewire?
I’ll quote Steve Modica [link]: “There’s Ethernet and EtherNOT and EtherNOT never wins.”
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
But Small Tree themselves do a TB-Ip box right? I believe Walter Biscardi is a fan..
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[Dan Stewart] “But Small Tree themselves do a TB-Ip box right? I believe Walter Biscardi is a fan..”
Small Tree’s ThunderNET line are Thunderbolt-connected Ethernet adapters, whereas Craig is talking about replacing Ethernet entirely with Thunderbolt.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Walter Soyka] “Interesting like IP over Firewire?”
I think TB is a bit faster than Firewire.
[Walter Soyka] “”There’s Ethernet and EtherNOT and EtherNOT never wins.””
For the larger facility that might be correct. I have a hunch some will see IP TB as a lower budget ease of use method to cluster for rendering in some very small shops.
We have to see the details on actual implementation in Mavricks but I think it might be more useful that IP FIrewire is. It might be easier to implement for the not so tech savvy. There certainly wasn’t much of a motive to use Firewire when Mac include GigE. TB might be a different story for some.
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