Interesting email

[Oliver Peters]

Built-in curves?

– Oliver

Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com

[Bret Williams]

Probably. But the idea that he’s showing a sneak peek of it next week would either mean it’s authorized by Apple or he’s breaking his NDA. I think things are ramping up. With GM of MACERICKS out and the phone and ios7 in the bag, X is on its way.

[Craig Seeman]

I received this email as well.

I am so looking forward to Color grading improvement in FCPX.

Somehow I doubt he’s breaking an NDA. It’s good that Apple is doing this to build up the anticipation.

[Jeff Kirkland]

I took it as meaning a new plugin coming to FCPX..

Jeff Kirkland | Video Producer | Southern Creative Media | Melbourne Australia
http://www.southerncreative.com.au | G+: https://gplus.to/jeffkirkland | Twitter: @jeffkirkland

[Bret Williams]

You very well may be right. But the way he phrases it is poorly chosen if that’s the case. He says it’s a feature that’s missing in X, and that feature is coming to X, implying it won’t be missing anymore. A grey area. But if it’s a plugin, then it’s still missing. Unless you buy it. And seems like a bad time to release a plugin knowing that the feature might very well be IN X a few weeks to a month later. Leaving some people pretty pissed. Grading Central is more know for selling tutorials and looks. Surprised if he has gone down the plugin path.

[Marcus Moore]

Yeah. It could be a plug-in.

Though I agree that setting up to launch something this close to a major update is weird- unless he’s sure whatever he’s demoing WON’T be a feature of the next update.

Also, unless there’s another shoe to drop- I don’t think Apple would allow anyone to preview FCPX before it’s launched. At least, I can’t remember them ever doing that before.

[Craig Seeman]

[Marcus Moore] “Also, unless there’s another shoe to drop- I don’t think Apple would allow anyone to preview FCPX before it’s launched. At least, I can’t remember them ever doing that before.”

Not for standard feature updates that I know of but FCPX was “sneak peeked” at the Super Meet. Sans something like that and given this is a major upgrade… entirely new purchase… Apple might once again be engineering such peeks, this time through much more controlled circumstances.

[Marcus Moore]

Yeah, but that was a sneak BY Apple, and at NAB, where they’ve previewed FinalCut updates many times since launch.

Denver previewing unannounced FCPX features is not the way Apple does things.

[Craig Seeman]

Given Apple’s past marketing issues with FCPX they may well change the way they do things.

Having somebody like Denver Riddle, who did the very popular free FCPX Color Grading tutorials, would have more creditability than someone inside Apple doing this.

If FCPX 10.1 is a paid upgrade Apple may want to do a bit of marketing and do it differently than the failed previous attempt.

[Bret Williams]

I emailed Denver, and he said sorry for any misinterpretation. It is a feature he will be introducing. So that’s that.