-
In-Action Story on FCPX and Focus
-
Hi Jeff,
Well, actually, I am in total agreement with all of that.
Not least that ultimately Focus as a production is a story about the skill and dedication of the usually unsung backroom guys, who collectively clearly pulled off a phenomenal feat here, and all credit to them.
Apple, of course, won’t be spinning it as a story about anything quite as dull as that and they will make sure that the details of what went down get lost in the wash. And again, why not? It’s all about PR at the end of the day.
But, as you say, Cold Mountain it is not.
On the other hand, if Walter Murch turns round and embraces FCP X after all, then that will be a really big story – and that would actually be Cold Mountain all over again.
And who knows, there’s every chance that he might.
Or someone equally high profile whose reputation does add genuine lustre to the choice.
Has FCP X’s reputation been enhanced by this in terms of its appeal to crusty old editors who need more evidence that it’s a serious proposition? I think not really … and that’s a shame.
My contention is that having a big editing name attached is the factor that will make the major difference and that hasn’t happened yet.
Simon Ubsdell
tokyo-uk.com -
[Tim Wilson] “The word “nonlinear” fits in here somewhere. :-)”
Nice. Well played Tim.
-
[Andrew Kimery] “Go to CES or NAB and you’ll see some companies showing off tech demos or proof of concept prototypes of things they are working on in their labs”
That concept got burned for me more than a decade ago.
At the early MacWorld shows I went to – in year 3 or so, a company called WINGZ had a BIG booth touting their coming “visual spreadsheet” software complete with spiffy WINGZ canvas satchel swag.
Next year, and even BIGGER booth. Huge really.
The next year, the booth and the promotion was MASSIVE.
The following year the company was gone, never to be heard from again.
On balance, I like companies who value doing over talking about doing.
And so it goes.
Know someone who teaches video editing in elementary school, high school or college? Tell them to check out http://www.StartEditingNow.com – video editing curriculum complete with licensed practice content.
-
Hate to sound like a mutual admiration society, but yes, I also agree on all counts.
It will likely take as long for the crusty old Hollywood editors to embrace X s it did for them to embrace FCP Legacy, as it did for them to embrace Avid and Lightworks, as it did for them to embrace flatbed over vertical Moviola.
Same as it ever was.
-
[Bill Davis] “On balance, I like companies who value doing over talking about doing. “
I think you’d be hard pressed to find a consumer that valued vaporware over a product actually shipping. Last I checked the companies I mentioned previously all ship products so talking vs doing apparently isn’t an either/or situation.
-
[Bill Davis] “I like companies who value doing over talking about doing. “
Yeah, but that’s a false dichotomy. It’s possible to talk about doing without something without getting in the way of doing it. That’s what pretty much everyone does all the time. “What are you working on?” and “What are your plans?” are conversations you have every day. Same with companies.
Apple will do whatever Apple does, but saying that them “not talking” helps them “do” is obviously not the case.
It’s not like Intel’s 10 year roadmap is keeping them from actually hitting the milestones. Quite the contrary. It creates dramatically higher accountability to constituencies including customers, partners and stockholders.
Three groups to whom Apple has shown not the least interest in holding itself accountable.
You’re holding the roadmap wrong, Bill. LOL
-
[Bill Davis] “I like companies who value doing over talking about doing. “
Yeah, but that’s a false dichotomy. It’s possible to talk about doing without something without getting in the way of doing it. That’s what pretty much everyone does all the time. “What are you working on?” and “What are your plans?” are conversations you have every day. Other companies do. Apple could.
Apple will do whatever Apple does, but saying that them “not talking” helps them “do” is obviously not the case.
It’s not like Intel’s 10 year roadmap is keeping them from actually hitting the milestones. Quite the contrary. It creates dramatically higher accountability to constituencies including customers, partners and stockholders.
Three groups to whom Apple has shown not the least interest in holding itself accountable.
You’re holding the roadmap wrong, Bill. LOL
-
[Tim Wilson]”Apple will do whatever Apple does, but saying that them “not talking” helps them “do” is obviously not the case.”
It also makes it difficult for people to plan a few years ahead on business strategies and capital investment. I want a company that impresses not by its glossy silent facade but by the way it makes hardware or software AND communicates with its user base.
-
[Andrew Kimery] “Right. My only point was that not every publicly traded company is as secretive as Apple. And as much as people complain being secretive has obviously turned out well for Apple and I think is part of their success. The anticipation is addictive and, generally speaking, I think the user base loves it (just look at the rumor culture that has grown around it). It’s like a kid waiting for Christmas morning. You want to know *now* but if you actually find out you’ll probably be crestfallen come Christmas morning.
“
Absolutely. But I suspect I am not the only customer who has begun to find it a little tedious. Does losing a bit of goodwill make the teeniest difference to Apple? probably not. Absolutely not it seems. Ho hum.
-
[James Ewart] “Absolutely. But I suspect I am not the only customer who has begun to find it a little tedious. Does losing a bit of goodwill make the teeniest difference to Apple? probably not. Absolutely not it seems. Ho hum.
“Oh I agree that many people find it tedious. I used to find it tedious but I eventually stopped worrying about it because I knew Apple was never going to change. It’s the cost of doing business with them but at least there are many cross platform alternatives if the tedium starts to outweigh the usefulness.
Reply to this Discussion! Login or Sign Up