The “flipping” effect on the logo and product shot caught my eye, and I discovered how to do it by making my 2D art into a 3D layer and rotating quickly on the Y axis. But, how did they get the blur to follow the rotation? I’ve attached my own imitation to show my progress…
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That’s called motion blur, and it simulates the effect of an object moving during the camera’s exposure of the frame. There’s a switch in Ae to enable it for individual layers (and for the comp viewer), and some comp settings to control its parameters.