What is happening to the COLOR APP happens to all software eventually, it was built along time ago for a Old OS and a Non intel machine and for the ATI Graphics card.The code has been scrambled(bandaged) many time to compensate for all the advances in technology.Sometimes it just better to Build New from the ground up than to re scramble the old.If not our pain will continue!!! (ex.still store bug)
and just how much would anyone be willing to pay for a so called davinci lite? remember color is free with the fcp suite so it is still the best bang for your buck color correction app out there. been using it professionally for years and it hardly ever lets me down. now if i had a few grand to throw around then that would be a different scenario but in these tough economic times you gotta make do with what you have sometimes.
Although Apple Color is “free” when you buy Final Cut for $1000, the true “cost of ownership”, after buying a good Mac computer, a JL Cooper color control panel or equivalent, a Maxx raid array, an FSI monitor, and other hardware, it’s really not free. But I hear what you are saying with regards to the market right now. It’s been a tough year for everyone. I have many clients who used to shoot film, who now are shooting with the Red camera, or even with Canon’s D5. “yikes!”
For higher end projects, film is still best, but even Arri has developed a new digital camera, to add to the mix of Genisis, and the Sony F35.
The flood of inexpensive digital acquisition, and smaller budgets is trickling down through post production, and color correction as well. I love my Davinci 2K, would love to own a Resolve, but also do own a screaming Apple Color system…
If you haven’t taken a look at Grant Petty’s interview re: DaVinci here at the Cow, by all means do.
While he’s talking about bringing prices down some, he’s very clear that their interest in DaVinci is that the products are ridiculously powerful – he spoke about realtime stereoscopic 4K with the typically Resolve-esque multiple effects. That’s just not going to happen in software.
He also mentions that he hopes that completing a transition to off-the-shelf hardware will bring the top of the line down to $500-600,000 (not that this has been established). When I finish editing an expanded version of the interview, he also mentions that entry-level systems will still be $100K+.
He refers to future technologies that will bring the price down some more, and acknowledges that Color and others are exerting the same kinds of downward price pressure that BMD has in other arenas…but that that’s a secondary goal to 1) increasing power and flexibility, and 2) updating interfaces and feature sets.
Ron S. and others – don’t forget that the way this came about is that the Blackmagic post house has bought FOUR systems. (Two Resolve, two Revival.) They only found that the company was for sale because they were pestering DaVinci about fixing things. So while nobody can know exactly what it means in the long run, the people that bought the company have also bought systems for their own use.
(Just for grins, you should swing by the post-house page at BMD’s website.)
Anyway, I’m just summarizing what’s in the article and what you’ll see in the expanded version underway…but they’re being quite open so far….