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HOw was this done?
Posted by Sascha Engel on February 18, 2010 at 6:57 amHi People,
can anybody help me with this question: The Music Video of the French Hip Hop Group IAM has a very unique style of zooming in throughout the whole clip.
Any idea how this was done?????https://www.youtube.com/watch?v=Jmadh6-mmTM
THANX!!!!!!
Sascha
Ryan Orr replied 16 years, 2 months ago 8 Members · 8 Replies -
8 Replies
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Hunter Mossman
February 18, 2010 at 8:10 amSeems to me that each shot it’s own setup with transitions added in post to give the appearance of a lens push.
Hunter Mossman
Director of Photography
http://www.huntermossman.com -
Thomas Kist
February 18, 2010 at 9:20 amQuite remarkable for a 16 (!) year old clip.
Thomas Kist
Freelance D.o.P
Amsterdam,The Netherlands
PDW-700,EX-3&Letus,FCP 6
http://www.thomaskist.com -
Todd Terry
February 18, 2010 at 2:13 pmYep, it’s definitely a bunch of pushes done either electronically or at the point of telecine with different camera setups. Lot of precise choreography among camera and talent going on there.
There was a period when Blink182 was doing a very similar (although slightly more refined) technique in several of their videos.
T2
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Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.
fantasticplastic.com

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Mark Suszko
February 18, 2010 at 3:15 pmI don’t know how Gondry did it, but I think how I would try to do it would involve a lot of storyboarding first, then I would use a monitor and laptop on the set to line up the next shot based on the previous shot, and use zoom effects in the edit to link/transition between the frames. If you overshoot a little bit, you give some room during the zoom/morph to re-align the shots. In a way, it is like the HP printer fpot with the recursive frames in that you sort of shoot it going forward, but post it in reverse. Maybe Gondry shot the music video in reverse scene order as this would seem to help a lot in creating the setups. See his Ciba Matto video for the song “Sugar Water”.
(Gondry is awesome)
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Richard Herd
February 19, 2010 at 12:10 amNot having one of those fancy gadgets, I’d stay a bit wide so I match the clips in AE.
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Sanjib Panday
February 22, 2010 at 2:53 pmi think all credit goes the post-production team speciali editor+animator for this musik video.
abangla
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