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  • How to get into the commercial industry

    Posted by Whiteink on February 22, 2007 at 5:22 am

    OK, I’m new here so I hope I am in the right spot. My post is not really about how to do something within After Effects, but rather how I can get into the industry to do something with it after I have played around with it for a while. I am pretty much in the print industry right now, but am very interested in motion graphics. My question is how and where do I get information about how to prepare the AE files for TV production, how do most people get jobs for commercials, etc. I am basically just wanting to try out some commercials for small local companies at the moment. Nothing special, just something to get introduced to the industry. I have someone who said I can use them as a test. If it turns out pretty good they will use it, if not… hey I got some experience. How do others approach potential customers? Do you even approach them at all? Do they come to you or vice-versa. Do you create the concept for the commercial or do they give you ideas of what they want, or a little of both? What are some general steps in the production process?

    Any help would be greatly appreciated. Thanks in advance,
    WhiteInk

    David Bogie replied 19 years, 6 months ago 2 Members · 1 Reply
  • 1 Reply
  • David Bogie

    February 22, 2007 at 11:08 pm

    No, this isn’t the right place.

    > My question is how and where do I get information about how to prepare the AE files for TV production, how do most people get jobs for commercials, etc. < The technical specs for rendering and output modules are easily found in the manual and online files. > I am basically just wanting to try out some commercials for small local companies at the moment. Nothing special, just something to get introduced to the industry. I have someone who said I can use them as a test. If it turns out pretty good they will use it, if not… hey I got some experience. < Lesson #1: You never do anything for free. Free has no value. > How do others approach potential customers? Do you even approach them at all? Do they come to you or vice-versa. Do you create the concept for the commercial or do they give you ideas of what they want, or a little of both? What are some general steps in the production process? < That's marketing. You go to school to learn about how to do marketing. You make phone calls, you embarrass yourself, you debase yourself, you crash parties, you get cool business cards, you make promises you cannot keep, you lie to your friends and family and clients and you steal all of the best ideas. That's the advertising biz. Production? That's different. Approach some production companies and ask for a job. See lesson #1 above. Free has no value. bogiesan This is my standard sigfile so do not take it personally: “For crying out loud, read the freakin’ manual.”

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