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  • How much would you pay for stock footage?

  • Didier Soulier

    November 26, 2020 at 7:26 pm

    Hello Creative Cow People,

    How much you would pay for clips on a project?

    A – less than $40 (£29)

    B – $50 (£37)

    C – $79 (£59)

    D – $100 (£74)

    E – More than $100

    I’m starting to grow my stock footage portfolio and I’m wondering how much to charge for it.

    Some of my latest clips. Slow-motion running people:

  • Kris Hansen

    December 22, 2020 at 9:40 pm

    Hi Didier,

    I see you posted this quite some time ago, but I thought I’d give you my opinion on purchasing clips for a project. There are many factors that I use when I buy stock footage. Is the footage unique? If yes, then I might be willing to spend $100. I might even be willing to spend more. It depends on the budget of the production I’m working on. Many times it is about staying within the budget. Similar clips are usually available someplace…you just have to look. It depends on how quickly you have to turn something around and if the editor has fallen in love with the clip.

    Other factors include 1) indemnification, 2) Is the clip model released? 3) Is it location released? 4) Is the clip available in SD, HD, 4K, etc? These are important to some (not all) productions and factor into what the clip is worth.

    With all that said, if I am looking on Pond5, I like to stay below $100, if possible. If I can get clips for $79, $50 or even $40, I am happy. I think your clip of the slow motion runner is priced appropriately at $75, but I would probably look someplace else before committing to the purchase on Pond5.

    Good luck with growing your stock footage portfolio. Stock footage is a competitive area and there are a lot of companies that are willing to make deals.


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