How is this effect done?

[Nate Vander plas]

Are there moving images on that site that I just couldn’t find, or are you simply talking about the stills at the top? Also, how do you know this was done in After Effects?
Well, if you did want to create something like this in AE, you should check out this tutorial:
https://forums.creativecow.net/articles/woodall_traylor/3dtypetut2/3dtypetut2.html
This is something you can do without plugins, but if you are willing to buy a plugin try Zaxwerks.

[Kuaishou]

hi theres a tutorial in creative cow at https://www.creativecow.net/articles/aftereffects.html#woodall_traylor …its a very smart improvise without any plugins…cheers…merv

[Nate Vander plas]

yeah, that’s the same one I posted. One thing you might want to try if you don’t want the beveled look is just making all the layers behind the first one a darker color of your choice to create that solid shadow effect.