How is this effect done?

[Joe Moya]

Here is one way to do it using a 3rd party plug-in:

https://www.digieffects.com/support/tutorial/camera_mapper

There are a few other ways of doing this… do a search and you can find references to other tutorials.

[Scott Roberts]

Camera Mapper – or, extracting objects from still images in Photoshop – creating layers, and manually creating the effect.

https://www.youtube.com/graphicsdump

[Michael Szalapski]

You can create directional blur like this with Trapcode’s Shine, or any radial blur sort of effect.

The 3d grain thing is just a layer in AE’s 3d space. Take a photograph (or get a stock photograph) of something grungy, colorize it, and place it in AE’s 3d space.

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[Walter Soyka]

Agreed on Camera Mapper — it will give you that parallax effect on your ground plane as the camera moves into z-space that you cannot achieve with standard multi-plane animation.

You can tweak the look of your motion blur quite a bit in the Advanced tab of your composition settings. To completely reverse it, though, I’d animate the sequence backwards, render it with motion blur, re-import the render, and reverse it.

Walter Soyka
Principal & Designer at Keen Live
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[Mike Stewart]

Thanks everyone for the tips!

Mike