How important is your company’s name?

[Grinner Hester]

Staying top of mind is important for any business. In the creative industry, folks create company names that’ll not only stick in people’s heads, but offer a glipse into the personality of the company. It can back fire though. A good example in my market is a cool place called Fat Chimp Studios. I love the name but so few remember it thay call it everything but. They hear Chubby Monkie, Harry Ape… lol
I went with Grinner Hester LLC because I’m just a one man band and my time is what is being purchased. The last thing you want is to sound like a law firm. With a name like grinner, I was safe there.

[Alan Lloyd]

Mike – I seem to recall working with an outfit called Medi-Cine quite a few years ago, when they came into town, I think it was twice.

It was a referral from a third party who wasn’t taking that project, passing it off to me instead.