how do i get this color effect?

[Mark Suszko]

Specifically what? The blue tint can be done with gelled lighting, lens filters and post-production color correction, or any combination of those. There’s buttons for the “bleach bypass” look in plug-ins like Nattress and Magic Bullet Looks.

[Rick Wise]

Much of the look involves post manipulation. After Effects is just one solution. There are others. It may be the camera was color-balanced warm or cool (depending on the scene) to help the process, but I would guess the heavy lifting happened in post. Think bleach-bypass, remove all colors except the desired one, play with gamma, etc.

Rick Wise
director of photography
San Francisco Bay Area
and part-time instructor lighting and camera
grad school, SF Academy of Art University/Film and Video
https://www.RickWiseDP.com
https://www.linkedin.com/in/rwise
email: Rick@RickWiseDP.com

[Richard Herd]

What are you shooting on?

I find that I cannot let anything actually be black when shooting video (0 IRE) because there is no data to manipulate in post, so I light to a room luminance of 10 fcs, which is pretty bright to the human eye, then add light from there. In post, I crush the low end to black and or add color into the shadows.

I personally do not like showing the unfinished photography to deciders because they don’t quite get it.

I use Apple Color.