How day do dat?

[Steve Morris]

I only watched the first min. I assume you are referring to the light streaks. All of the lighting effects were done in post. I saw nothing that looked “physical”. These effects could be done with a stroke, or 3D stroke in AE. They could also be created with a particle emitter such as Particular.

[David Franklin]

Maybe, but I wouldn’t be quite so certain. All the live action looks like it was shot stop-motion, which would make using practical lighting techniques in-camera a plausible way to go.

And then there’s the fact that this is becoming a popular technique. Read the following exchange, and the articles linked to within…

https://forums.creativecow.net/cgi-bin/new_read_thread.cgi?forumid=2&postid=910639&univpostid=910636

[Nick Berrisford]

I am sure this was done the same way the new Sprint (?) ads were done (i’ll see if I can dig up that link). It’s stop motion with people using small colored pen lights etc. to create the shapes and “move” them around in space. There may be some post work to clean it up and comp it, but it’s good old fashion long exposure stills with a moving light source. You COULD do it with Particular. But it wouldn’t have that organic look that the video does. Though it would be easier to make your shapes, you’d need to tweak it to give a real organic feel.

[Malcolm Desoto]

Thanks for the link.

I doubt it was done in post alone. I know something similar could be created with a praticl lighting effect, but if you look closely, You can see the light reflecting off various surfaces.

[Nick Berrisford]

Here’s specific about the Sprint Ads. One is CG, but the cooler one, that looks just like that video is stop motion with post work pulling it all together:

https://blog.digitalcontentproducer.com/briefingroom/2007/07/02/sprint-races-ahead-at-the-speed-of-light-with-help-from-brickyard-vfx/

There’s also some stuff and links anout light painting here, along with the ads and that music video:

https://www.davidairey.com/light-drawing-and-light-writing/

[Steve Morris]

I went back and took a closer look. The monitor at my office is very dark and does not show a lot of detail in the darker areas. I can now see how they used colored LED lights.

[Malcolm Desoto]

Thanks for the link Nick. I think I’m going to play around with the effect and see if I Can produce something close.

[Jeremy Garchow]

If you check out the blurb on youtube, it says if you read the August issue of American Cinematographer, you can find out how to make your own light animations.

https://www.youtube.com/watch?v=_lHLSXHad0Y

Jeremy

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[Mike Procunier]

You can see people holding the flashlights in many of the shots… take a look at the very last shot.

[Jeremy Garchow]

You can also see very blurry images behind the animations, suggesting that there are people holding lights in the photos.