Help with shooting a video commercial for a night club

[Mark Suszko]

Bill, no insult assumed, we’re good. Your well-informed point is taken in good spirit. Probably helps that it’s Friday:-) Ironically, for 20 years I’ve wanted to semi-retire from video making and run my own Polynesian-themed restaurant and bar. Got the menu all worked out, the cute names for all the dishes, the decor and staff clothing, the ad layouts… and my wife invariably tells me if I ever won the lotto and tried to open such a place, she’d divorce me. Know how to make a million in the food service biz? Start with TWO million… I know, I know. But it is fun to think about, all the same. Luckily, an actual Hawaiian barbecue place just opened around the corner from my house this winter, This, plus my expanding tiki mug collection, so far are keeping the “itch” to run a place of my own at bay.:-)

Anyway, I believe you and I are less far apart on this topic than you think, Bill; many of the remarks you made about evaluating the needs and such are right in line with my own opinions on how you develop any show or spot, leading up to a creative treatment process. But I wasn’t going to go into a longer rant about that this time. Be that as it may, the needs analysis part of the puzzle you talk about creates and informs the basis for the creative treatment. Even if you just want to do a “holler for dollar” spot, that still needs a creative treatment.

So, here’s a Maitai raised to you, warrior of the waitrons. I bet if we collaborated on an ad sometime, it could be awesome. Groundbreaking, even.

If we could make bail later.:-)

[Jim Mulleder]

Great conversation here gents. It’s March 10,2010 and this stuff is gold…for any project.

Cheers,
Jim

Jim Mulleder
Level Horizon Productions
Cameraman/Editor
778.888.4336