Help! graphics TV terminology

[Jim Minton]

Everybody uses terms that are different and they get confusing from station to station and from coast to coast…

A Cold Open starts the news show without identifying the anchors.

A Living Hold is a background or sceen that has an open end it may have a cycling or looped backgroud so it just keeps going.

Tool Kit is generally the pieces or components of a production as clean elements and not composited so the station can continue to play with those components.

Mortise??? Not sure but could be the format and common elements for an Over The Shoulder graphic that can be built on for daily graphic needs…?
jm

[Jean Hauptman]

Mortise is pretty much a window or graphics frame for video. At least where I”ve worked.
LIke you say, every place has a different take on the terms.
A living hold at our place means to slightly move the animation or animation element
after it comes to rest.
I haven’t done a cold open, but our company description is “animated graphics with video
window which teases the show and precedes the open.”