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HD at a Wedding Show UPDATE
A few weeks back I mentioned my plan to use an Apple TV to demo my HD wedding footage at an upcoming wedding show. The show isn’t until this coming weekend, but I’ve made some choices and figured I’d share them.
First, I’ve decided NOT to use the Apple TV. I took some sample footage to an Apple store and previewed it there. The problem is that the Apple TV is made to stream data live over a network and can thus only take a certain data-rate. Using Quicktime’s standard Apple TV export setting, I ended up with an image I didn’t find thrilling.
It was ok, I’ll probably buy an Apple TV for my home use someday, but it wasn’t something that would turn heads at a wedding show. In fact, the SD DVDs I make from my HD footage look better than that when played on an up-converting DVD player.
And so that’s my plan right now. I’m going to be playing anamorphic SD DVDs on a widescreen LCD HD set at the show. My promotional material says that the client gets an HD master tape and widescreen SD DVDs.
My plan, at the moment, is to eventually get into Blu-Ray production. I’m waiting for 3 things:
1) Apple DVD Studio Pro to support it fully
2) Drive prices to drop slightly
3) A client who actually ASKS about Blu-Ray!The fact is, everyone just wants DVDs anyway. I’m hoping to impress people with the fact that they get an HD tape which can be copied to something else in the future. That should get some attention, even from people who don’t own any sort of HD playback system right now.
Really, the fact that it’s widescreen is what gets the most attention. Once I can get HD discs into people’s hands I’ll do it, but for now I think anamorphic DVDs are still the sweet spot for what clients want.
So I’ll let you know how it goes after this weekend!