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Genarts Sapphire Avid Users
I’ve been a big fan of Genarts Sapphire plugins since V1 when they replaced our Blue ICE effects. Remember those? To our surprise the software only Sapphire effects rendered much faster than the special hardware accelerated ICE effects. So we were hooked.
There has always been a need to supplement Avid’s increasingly awful native effects. For us Sapphire has become a must have. It’s actually the simple stuff that makes the biggest difference to us like making a vignette, or PIP or even soft edged wipes. Avid’s native method for doing these things produces edge artifacts, banding and other image degradation. Sapphire seems to produce pristine rendered quality.
BUT! I am curious as to how many editors actual use Sapphire. In my travels I rarely see it installed on the systems of other post production firms or corporate clients. And in six months of trying to sell some spare licenses of ours there has been almost zero interest, even on the cheap.
So, are these really as popular as it seems from industry press? Do you use them? If so what effects do you find indispensable? Do other options make more sense?
C.A.Magid
chris_rtvf@yahoo,com
RTVF