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Future of FCP/Studio/SMOKE … 2010
Howdy Everyone,
This isn’t a post about wish lists – this is a post about a owner of a company that will be upgrading in 2010 – Coming from a IRIX Flame background through AVID, FCP 1.0 – After Effects, Shake now Nuke and Fusion.
With the arrival of McSmoke – Smoke on MAc (Which I am Thrilled at) from a Online Finishing solution, my paranoia is the magical codename ‘phenomenon” on the FCP range never came … or hasn’t it just been released ? (it’s 3 years one People !!!)
Stay with me on this one, If Apple watched the response to AutoDesk to release this and a major share starts to move over (Pro Division) wouldn’t it show Apple Development that we as a community are requiring a Node based ‘1 stop solution’ instead of the other apps – minus any 3D support from Apple at this time – that in itself amazes me ….
So as a owner I am prepared to purchase the $15,000 + support + AJA + Graphics cards … OR the true story will be AutoDesk will support Blackmagic and of the shelve Graphics cards … OR Apple release a SMOKE killer and kills off FCP for this newly written App for 64bit, fuuny that SHAKE is gone ..
With the release of the new Chips from INTEL in 2010 that have the ability to hyperthread 24 instances it is truly up to the speed of RED 4K and 2k DI work .. I for one have just reviewed my current information for NAB 2010 Registration and sit sweet and watch the drama unfold …
I suspect AutoDek will release their entire range onto the MAC platform after this release which will bring back the ‘OFFLINE/ONLINE’ workflow again – cause let’s face it SMOKE can’t edit well, at least nowhere near as confident as AVID/FCP/SONY etc.
I respect the cow isn’t a soapbox and this is not my intent at all – just need to hear from other owners on what their thoughts are – Oh and I know Apple will reales whatever they want whenever they want – and I also know the second I buy something a newer shinier thing will be released !!! HAHAH
CHEERS Everyone and have a Merry Christmas
MINTedit
London, EnglandMac Pro – 8gig ram – FCS 3 – CS4 – Cinema 4D
Film, Edit and Deliver -
9 Replies
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Phenomenon has simply disappeared off the radar map after it was announced as the Shake replacement. One of my feelings is that Apple actually encouraged the port of Smoke to the Mac to bring a known product to the Mac platform.
Apple has a very good tool in the Studio package, particularly with the addition of Color.
Smoke (and maybe the entire lineup) coming to the Mac just gives the end user more tools to use on one platform which is a good thing for everybody. The way I see it, I’m going to have up to 9 edit suites in our new building. I don’t need 9 Smoke systems, but I might set up one Mac with Smoke to use when needed. But when it’s not being used for Smoke, then it’s being used for Final Cut, Color, Soundtrack Pro, DVD Studio Pro, etc…. In other words, I don’t have to purchase a specific machine just to run Smoke. Now if I want that application in my toolbox I can simply add it to one of our Macs.
That’s awesome and just gives me one more tool to use to meet whatever the clients demand. I honestly don’t see a need for Smoke in our current or near future workflow, but it’s nice to know that if we need it, it’s as simple as a software install on any existing machine.
Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author.
HD Post and Production
Biscardi Creative Media“Foul Water, Fiery Serpent” now in Post.
Creative Cow Forum Host:
Apple Final Cut Pro, Apple Motion, Apple Color, AJA Kona, Business & Marketing, Maxx Digital. -
I have to say that I’m excited, even though I can’t see being able to afford a McSmoke anytime soon. I’d certainly like to see more of their line move to the Mac, with this kind of pricing. McLustre for under $20k? McFlame? Cool.
And as for “Phenomenon”, well, Apple never actually announced it… They only announced that they were killing Shake, not that they were replacing it. Which leaves me profoundly disappointed, because I love Shake.
I suspect that the decision to kill Shake was prompted by the need to rewrite it from the ground up, demanding resources that were already being spread thin by the need to upgrade Motion, turn Final Touch into Color maintain FCP and continue to devolop Mac OS. All funded by iTunes, iPods and iPhones, not actual Mac or FCP sales.
Maybe Motion or FCP will eventually get a nodal interface. You can get an idea of what that might be like by trying out the Conduit plugin from DV Garage- it’s not bad.
Maybe They’ll eventually come round and create a Shake replacement, although it makes more sense in some ways to simply add more Shake-like features to Motion and FCP.
Arnie
Post production is not an afterthought!
https://www.arniepix.com/ -
Walter
“I’m going to have up to 9 edit suites in our new building”
thats great that in these messed up money times, you can expand! congrats!
“I like video because its so fast!”
Bob Flood
Greer & Associates, Inc. -
[Craig RussillRoy] “. OR the true story will be AutoDesk will support Blackmagic and of the shelve Graphics cards”
Blackmagic support is unlikely, especially given Autodesk’s established working relationship with AJA Video Systems. OTS graphics are also unlikely right away, at least for ATI cards. Autodesk has a strong relationship with nVidia, and I doubt that will change any time soon.
[Craig RussillRoy] “OR Apple release a SMOKE killer and kills off FCP for this newly written App for 64bit”
Apple isn’t going to release a “Smoke killer,” it simply won’t happen. Apple and Autodesk Media & Entertainment (formerly Discreet) are two completely different types of companies with completely different levels of experience focused on two completely different markets. Smoke is an extremely mature and comprehensive product (almost a decade old) and is coming from the top down. FCP was a Macromedia app bought and built upon by Apple and is coming from the bottom up. Apple’s focus has not traditionally been high end, it’s been prosumer to midrange pro. I don’t foresee Apple developing anything on its own form scratch that is targeted at a high end post market. There’s just not the right return on investment needed for them to do so.
Apple has an opportunity to make the next release of FCP/FCS something revolutionary rather than evolutionary, but I don’t think that will happen. Apple doesn’t want to alienate its huge installed FCP user base by making any drastic changes. It’s more likely that FCP/FCS will follow an evolutionary development path, building steadily on the existing applications and tools without making any disruptive changes to workflow.
I’m not sure why you state that Smoke can’t edit well… While Smoke isn’t often used to cut long form projects, the tools are quite capable. Smoke is even more similar to FCP/Premiere/Avid now that the source/record two-up view has been added. Just because Smoke’s UI paradigm is different from that of FCP/Premiere/Avid doesn’t make it any less capable of an editor – it just has a steeper learning curve for those used to a different kind of interface.
I agree with you that there will probably be future Mac ports from Autodesk. I think it’s highly likely that Lustre will eventually be released on the Mac as well, which would be a match made in heaven – Smoke and Lustre on the same system, running alongside FCP. Now that will truly be a force to be reckoned with.
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[Bob Flood] “thats great that in these messed up money times, you can expand! congrats!”
Thanks Bob! While others are seeing so many negatives in this economy I see so many opportunities for growth. Such as purchasing a new building because it’s cheaper than leasing right now. Contract is pending on the building but with any luck, we’re moving in a few months into much larger digs!
Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author.
HD Post and Production
Biscardi Creative Media“Foul Water, Fiery Serpent” now in Post.
Creative Cow Forum Host:
Apple Final Cut Pro, Apple Motion, Apple Color, AJA Kona, Business & Marketing, Maxx Digital. -
Maybe, just maybe…
Apple is looking at the future of Final Cut Studio and maybe they are pondering the idea of letting someone like Autodesk to absorb FCS into something like Smoke.
You never know… times are tough for computer companies and crazy deals are happing all of the time.
Just pure speculation though…
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Wayne Carey
Schazam Productions
https://web.mac.com/schazamproductions
schazamproductions@mac.com -
Wayne –
discreet/ autodesk has already done that, with disastrous results (see edit*), and I can’t imagine that they are at all interested in getting into the editing side of video post again.
Herb Sevush
Zebra Productions -
Well…. This is just pure speculation and more than likely will never happen…
But maybe, Apple is looking for someone to take over the Pro Apps market from them. As any corporation will do, look for alternatives to your divisions rather than letting me suffer. I’m sure that Apple isn’t hurting for capital but they still need to look at the future. The same with Autodesk.
Just my two cents….
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Wayne Carey
Schazam Productions
https://web.mac.com/schazamproductions
schazamproductions@mac.com -
[Wayne Carey] “But maybe, Apple is looking for someone to take over the Pro Apps market from them. “
Quote:
Comment from: Steve Jobs
This rumor is false. Competitors have been trying to spread it around for a few months now. Apple’s Pro business is thriving and it is not for sale. Period. Steve
https://www.macdailynews.com/index.php/weblog/comments/17171/
Comment posted in Reader Feedback (stamped May 02, 08 – 04:13 pm). We’re not saying it was from Mr. Jobs, but it did come from an Apple Inc. IP address.
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