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Activity Forums Corporate Video Formula for making video previews?

  • Formula for making video previews?

  • Fullerton Bitmover

    April 21, 2021 at 1:00 am

    I have a client that wants me to make ~30 second previews for about 100 of their corporate videos.

    Each of the videos range from 10-30 minutes in length. Which is a problem, I can’t spent 10-30 minutes watching a video to then make a preview of it. I’d lose money on the job.

    Do any of you have any experience making preview videos? If so, do you have a formula that lets you make a decent preview without actually watching the video? Any tips?

    Thanks in advance!

  • Mark Suszko

    April 21, 2021 at 6:38 pm

    Well, my formula would be to charge a rate where I can afford the time to do the client’s job right. Your description makes it sound like you really don’t care about the client’s content. That does not bode well for success.

    Have you tried skimming the videos at double speed, or better, to listen for some of the best bits? JKL keys are your friend.

    Whoever did the original content, probably shot them to a style or formula. If you watch one or two you can probably figure out what that is. For example, when I shoot these, I always use the same pattern of wide and tight shots for every “paragraph” or sub-topic of a lecture; Wide shot at the beginning, tighter, after the initial premise, where the speaker fills out more detail… then it pops between wide and tight and cut-aways and 2-shots for the bulk of the segment, with a tight shot on the overall summary statement. The next segment begins with a wide shot again.

    If you skim my work with the sound off, you can tell by this pattern, regardless of the content, where each main idea stops and starts, and where the next one begins. Your preview would then take the form of making a montage of the summary statement sections, with perhaps one cut to the other, example sections. Or, if the presenter used an agenda slide, you’d probably feature that, plus a shot or two of the actual content.

    Sometimes, the only way out, is through, and the only way to get thru a big job is to just bull your way through it, get into a zen flow with it. You might also divide the work between more than one person.

    But I think your biggest problem may have been, you under-bid the job to begin with.

  • Fullerton Bitmover

    April 23, 2021 at 6:06 pm

    While I am starting to agree that my initial rate is too low, I am not quite ready to give up hope that I can do this and still earn a few dollars.

    As for your suggestions, thank you. I will see what I can learn.

  • Fullerton Bitmover

    April 26, 2021 at 4:28 pm

    I found a few tools that claim they can automate the creations of video previews:

    Anyone have any experience using these?

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