For Craig Seeman: Avid sells of consumer line

[Ben Mullins]

Craig Seeman
“It’s also why the Mac OS app store is important to Apple. Make the software less expensive with a deep selection and people making Mac purchases will have a harder time moving to Windows.”

I wonder if this had an effect on the design of FCPX – if the design brief stated that it must be available via the app store, therefore it will need to be restricted to a certain file size (anything over a few gig would be a slow download for a lot of people), which then effects what it can/can’t include in the software.

[Craig Seeman]

[Benjamin Mullins] “it will need to be restricted to a certain file size (anything over a few gig would be a slow download for a lot of people), which then effects what it can/can’t include in the software.”

Note that a lot of codec support and media come via software update after downloading FCPX and Motion from the App Store.

FCPX itself is 1.41GB
OSX Lion is 3.89GB
Civilization V is 4.19GB
If I recall there may be a few larger than that.
Basically the biggest files match that of a DVD data disc.

[Craig Seeman]

Boston Globe pretty much mirrors other reports but with one notable difference
https://articles.boston.com/2012-07-03/business/32507247_1_avid-technology-midiman-consumer/2

The net loss for the first quarter was $15.6 million, compared to a net loss of $5.1 million in the first quarter of 2011.

That net loss is higher than the $13 million I saw in other articles. They also include Quarter over Quarter numbers . . . which shows Avid’s loses TRIPLED . . . and this after the much vaunted crossgrade. If these numbers are accurate, it’s worse than I thought.

[Macbain]

I was just speaking to an Avid Sales Rep and he said “We’re still waiting for the exodus of FCP7 users.” He thought people were just holding pat with FCP7 for the time being.

Maybe they are. Or maybe they’re just not switching to Avid…

[Michael Gissing]

I think that is fair comment. In my local market editors are sticking to FCP7 like glue but they all know that they will have to change eventually and then they are split AVID/ CS6. FCPX doesn’t seem to be on many editors radar as a principal NLE but I suspect it will be part of the mix.

I have a particualr interest in which of those will be the majority. My gut feeling is CS6 as even current AVID editors are saying they will have CS6 as well and convert project from AVID before delivering to me for grade, online & sound post.

[Ian Liuzzi-fedun]

How the hell could the performance be better than FCP with Aja when it was perfect – never an issue

[Ted Irving]

Yeah Andrew, that’s what I”m waiting for. I bought a Canon Vixia HF R32 just for the sports highlights I shoot. It will send video to my iPad via wi-fi, cutting my editing time down by a lot. I”m just waiting for FCPX to be ported over to the iPad at some point. But I’m all in favor of an Avid pro app for the iPad as well. Competition is good.

Ted Irving
Freelance Content Creation
CBS MaxPreps/BBN3
http://www.tedtv.tv
tedirving@yahoo.com