Finding a buyer for a concept

[Mark Suszko]

There’s a company that does something like this, called thought equity. They shoot and buy video packages like video clip art that can be re-mixed into local cable spots, stuff like that. You might approach them with it and see if you can get it sold a bunch of times.

[Jason Jenkins]

It’s hard to believe they would pay big money to license that music for a spec ad.

Jason Jenkins
Flowmotion Media
Video production… with style!

[Todd Terry]

[Jason Jenkins] “It’s hard to believe they would pay big money to license that music for a spec ad.”

Agreed… if that was really produced totally on spec, I bet they didn’t license the music, at least not up front. Or had some kind of cheap license just for demo purposes. The broadcast license for that track would have been many many tens of thousands of dollars, at minimum.

All that being said… as an ad, I don’t quite get it.

T2

__________________________________
Todd Terry
Creative Director
Fantastic Plastic Entertainment, Inc.
fantasticplastic.com

[Neil Weaver]

I think it tapped into the British sense of humour…
My point is though, what a great way to flog a concept. I’d love to know how to get mine to the right people!

[Bob Zelin]

Believe me, I am not trying to discourage your ambition, or your creativity. But I am seeing more and more people on this forum stating and asking “I am a creative genius – I am the best film maker, documentary maker, concept guy, musician, composer, artist, graphics person, actor, dancer, musician, recording engineer – so how do I make money with these skills”.

It bothers me that more and more people seem to feel “entitled” because they have talent, and ability to do something. There are countless professionals on these forums – the best cameramen, the best lighting guys, the best editors – etc. The way that you “make it” is that you POUND THE PAVEMENT, and work your ass off. There are a LOT OF MAGAZINES, but all of us flock to Creative Cow. “How did they do it ?”. This is what “seperates the men from the boys”. Get your ass out there, and start selling yourself. GET A JOB. Go to work for an ad agency. There ain’t no free lunch. Build a reputation making great spots, and you can go independent, and get wealthy – IF YOUR CLIENTS think that you are as creative as you do about yourself.

“But I dont’ want to work – can’t someone just hand it to me – I am so damn talented – I don’t want to pay my dues, and go thru all the bulls#$%”.

I doubt that there is one professional on these forums that is “sitting on his hands” while the “calls come in” for all of their work. Professionals have to constantly be convincing everyone (agencies, production companies, etc.) that they are wonderful, and they should keep using them, because there is ALWAYS the next creative guy banging on the door. And if they are fortunate, they can afford a REP that does the “banging on the door” for them. (that’s called an agent).

Bob Zelin

[Neil Weaver]

Thanks for the response Bob. Let me set you straight about a couple of things.
I’ve worked in broadcast television for a decade now – since graduating in fact. My work for my previous employer was nominated for a Royal Television Society Award, (highly prestigious in the UK) and a BAFTA – our equivalent of the Emmys.

In 2007 I quit my job to set up an independent production company. Despite this being at the onset of an economic downturn, we have done pretty well for a first year company, gaining several clients and a number of commissions against companies that have been around a hell of a lot longer than us. Currently, I’m focusing on building the corporate side of the business up in order that in can fund the less financially rewarding, but more satisfying creative side of the business – documentaries mostly.

So basically I’m not some mook out of nowhere expecting a free ride and a free lunch. I’ve been around a bit and I actually know a thing or two about making TV, film and video. I care about what I do, and that shows in the standard of work I produce, and also explains why I get a lot of repeat business. That and the fact I also work my ass off for my clients.

I don’t claim to be the best at anything – maybe you missed the slightly ironic tone to my previous post. All I’m asking is a question about a side of the business I’m not too familiar with. That is, assuming for the sake of argument the idea is as good as I think it is, (it is), and assuming I can get it made, (I can), how do I get the right people to see it? Send em an email?

[Steve Kownacki]

Thanks Bob!

I deleted my rant and I’ll go with this, In the words of Monty Python:

Well, I am your video guy.
Video Guy, eh? Very nice. An’ how’d you get that, eh?

25+ year veteran,
Steve

Steve

[Chris Blair]

Let’s say I also have the wherewithal to get the ad made. Does anyone have any ideas about how I could get it seen by the types of companies I think might be interested in buying it?

I don’t think this sounds that difficult. Locate and list the companies you think are interested. Call and get contact information for their marketing people (there will be several at large companies). Then email a link to the video or mail them a DVD. We do work for a large health-care company and they’re always getting DVD’s and emails with video links of companies that produce medical TV commercials that can be customized for a particular market. Some are great…some suck. But guess what, the large healh-care company occasionally bites and runs one. We just tagged one for them from a company that makes a bariatric device (to help morbidly obese people lose weight).

If it’s good…someone will bite.

Chris Blair
Magnetic Image, Inc.
Evansville, IN
http://www.videomi.com

[Neil Weaver]

Thanks Chris. Kinda took me a while to realise it could be that simple!
Will report back next year and let everyone know how it went…

[Paul Corey]

Hi,
This site sells tv ads already produced and customizes it for the business for leasing. Maybe you could sell your ad to them or start a company doing the same.

https://www.adedge.com/AdEdge/list_category.php

Paul