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Activity Forums Creative Community Conversations Final Cut Pro X Pro Users Only??

  • Nigel Thompson

    April 13, 2011 at 8:11 am

    Alex :

    dude its WAAAAAAYyYY! to early to decide to jump. When you are in business like you are and so am i, decisions like these should not be made before you have ALL the facts. When FCP first came out i was an AVID guy, of course i spat on FCP then, by version 2 i was hooked and never looked back. After seeing a clip of magnetic timeline being demoed, a trackless timelines makes total sense to me, i was a bit confused at first but it makes sense.
    Secondly, you say you have 10 FCP seat right ? do you ALONE edit on all those seats? LOL

    When more info becomes available, Sit and talk with your editors and see how they feel and what they want. As management remember its not all about you, its about your staff and making them happy so you can get the job done.

    And yes 299 is a good price. the entire final Cut studio has been selling for 799 for a while now. 6 pro apps for 799 = approx 133 per app. so please everyone calm down there are more presentations to come from apple so wait and lets see.

    https://www.youtube.com/watch?v=42Jz6t1CHHE&feature=related

    HVX200, RED ONE, FCS and more,
    High End, Production & Post Production
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  • Neil Sadwelkar

    April 13, 2011 at 8:22 am

    Selling it on the App store for $299 will ensure that everyone who uses it will have to buy it. If people in the business of post are worried that the next guy can compete with them with a software that costs ‘only’ $1000, or $299, think how it must feel to be competed against by people who don’t even buy the software. This may come as a shock to many, in the civilized world but…

    That’s how it is in many parts of the world. Even companies considering themselves international and touting new phrases like ‘world-sourcing’, with offices in Hollywood, use as many as 20-odd FCP licences without buying even one. How long is Apple going to take a hit on this. $299 may sound small, but it’s 300 times as much as many large post houses are currently paying for FCP.

    Ultimately the value of a siftware or system is what the system that sits between the keyboard and the chair does with it. Ever lower costs of acquiring editing-finishing systems will, in the long run, serve to raise the value of the human in front of it.

    Finally, I think Mark Raudonis’ two metaphors on the new FCP during the editor’s discussion were very apt.
    One was, “Skate to where the pick is” and the other from Henry Ford “if I ask people what they want they’ll tell me to make a faster horse”

    ———————————–
    Neil Sadwelkar
    neilsadwelkar.blogspot.com
    twitter: fcpguru
    FCP Editor, Edit systems consultant
    Mumbai India

  • Gary Askham

    April 13, 2011 at 8:29 am

    I’m the head of technical at a small post facility in London. We have about 10 Mac Pro’s running FCP 7 and a 64TB Xsan. We also have half a dozen Avid’s (Mojo’s & a Nitris) running on a small Unity and we integrate heavily with our 4 or 5 ProTools suites..

    This announcement has me slightly worried. If everything we have seen are additions to FCP then great. Onwards and upwards. But what concerns me is that have done something similar to QuickTime X – added some needed functionality while sacrificing a lot of the lesser used but vital components of the application.

    What about AJA/Blackmagic support?
    What happens to the thousands of pounds of filters and plugins we have?
    Can I still export an OMFI for ProTools?
    Why no word on the other Studio apps? Are they going to be sold separately (possibly not a terrible thing)?
    Is it going to easy for 3rd party developers to create plugins (to fix it’s shortcomings)?

    If Mac allows you to have FCP 7 and FCP X on the same system (like QuickTime) will there be a simple way to send a sequence from one to the other? If so we might find a situation where we do the “edit” on FCP X and then send the sequence to FCP 7 for finishing.

    I actually like the look of the new version and the new features probably are “awesome”. I’ll probably love using it for my own self-contained projects but I’m just a little worried how it’s going to work in our world of having to integrate with external factors.

    ————————
    FCP and Avid Technical Support
    Air Post Production
    Shoreditch – London

  • Helge Løken

    April 13, 2011 at 9:23 am

    I agree with you, Gary! I’d love to use this version at home or for my own smaller projects. However, at our facility I can’t see how ut would integrate well. It is also a clear step towards more “mouse centric” editing rather then keyboard based editing. But then again, multitouch is the future and FCPX seems to be going in the same direction as all the other Apple apps (including Lion) – a push towards more touch interfaces.

  • Christopher Travis

    April 13, 2011 at 9:47 am

    ” It is also a clear step towards more “mouse centric” editing rather then keyboard based editing.”

    That’s what i thought at first but I just read this

    Taken from: https://www.macgasm.net/2011/04/12/apple-announces-final-cut-pro/

    “For those who are keyboard lovers (like me), FCP X seems to include far more in the way of keyboard commands. In his demo, Apple’s Randy Ubillos said, “everything can be driven from the keyboard.””

  • Bill Davis

    April 13, 2011 at 9:55 am

    Just to keep the record straight, at the show last night, it was VERY CLEARLY stated, that FCPX has keystroke equivelents for ALL editing commands. There was nothing said about the software being in any way shape or form any more “mouse centric” as an editing tool, and, in fact they spoke directly against that idea.

    Whatever else you think, this was a room of 1500+ people who largely make their living editing video. Virtually all of them were registered owners of $1000 worth of pro level editing software represented by FCP. I know a lot of people came interested, concerned, even worried about what the announcement would mean to their careers and professional prospects.

    In the very beginning, I watched and listened as the crowd was clearly hesitant. But literally by about 20 minutes into the show, the crowd not only defrosted, but started to literally applaud and cheer as feature after feature was revealed (along with the reasoning behind the approach that the team at Apple had taken.

    I talked to a LOT of people afterward. And while there are certainly many questions still to be answered, the Apple team made it abundantly clear that they had NOT had any interest in making FCP any less PRO or any less a tool for professional editing. They simply realized that there needed to be a wholesale re-write from the core upward of the software in order to take advantage of a vast array of new capabilities and possibilities that have resulted from so many changes in Mac and MacOS architecture. And from my spot in the crowd, they made a VERY compelling case that they’ve done just that

    The last half of the show was largely ooahs, aahs, and extremely enthusiastic applause (even literal cheering!) as Apple revealed feature after feature that none of us had EVER seen implemented in quite this way in editing software before.

    This was NOT a pushover crowd. It was NOT simply a room of Apple fanboys. It was working editors and content creators just like me.

    Still questions? Of course. But while it’s cute shortcut to call something iMovie Pro – only a dunderhead would see what I saw last night and reduce it to something that trivial.

    And finally, regarding the price point. Understand that the App store infastructure functionally changes EVERYTHING about software distribution. No boxes, no warehouse flooring charges, no transportation costs, etc, etc, etc. You click, and $300 smackers drops nearly directly to Apple’s bottom line nearly instantaneously.

    Ask anyone in supply chain management what that really means. It’s a TOTAL game changer in business models. And ONE company figured that out how to make that work before anyone else.

    Like it or not, Apple is simply playing the business game at a whole different level than most companies.

    Some will pick, and kick and resist. And yes, for some people with some business plans and some specific needs, this will NOT work the way they want it to. Sorry.

    But I saw something that can make my professional life a whole lot EASIER – with state of the art tools in combinations and executions that will let me do more, more simply – than I can now.

    I couldn’t be more excited to get it on my machine. And to start using what I saw to make better videos more easily. Because that’s EXACTLY what I saw on that stage last night.

    End of story.

    “Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Conner

  • Miha Pece

    April 13, 2011 at 9:58 am

    I think nobody yet pointed on similarities with Sony Vegas (SV). When I first saw SV (it was not Sony yet) I was pleasantly surprised and you had to admit that basically all other editing programs at that time where from other age. Of course, SV was not broadcast ready, but was surprisingly quick, intuitive, even more powerful on some parts. But it also had some immanent problems, mainly lack of good overview, to much mouse driven and to much “fluidity”.

    There is a lot signs that Apple is not abandoning pro users, but programs are and should evolving. There will also be some mistakes, wrong taken paths, but together we will correct them. I think price will allow slow transition.

    Miha Pece
    editor

  • Craig Shields

    April 13, 2011 at 11:39 am

    I can certainly respect the opinion of someone who was at the event last night but the rest of you saw a whole lot more than I did. I was switching between 4 different blogs just for a few photos. It sounded like the crowd was enthusiastic about what they saw but if you are making major decisions for your shop based on what was blogged last night then power to you. I need to see a demo for my self and get a few more questions answered.

    As far as that editors lounge, I would only want to hear from those that were invited to the preview in Feb. and those at the SuperMeet. I’m not interested in some guy with an axe to grind getting drunk on stage or anyone from Avid.

  • Ben Holmes

    April 13, 2011 at 11:55 am

    Thank you for that reasoned, first hand view. A lot of hysterical nonsense will be posted here until Apple clears up some stuff, but do we really think they’re abandoning the pro ecosystem (plugins, hardware etc) – no, but of course it’ll need a few months (I’m betting 6) for most things to run properly. That’s cool – I’ve waited years for a proper update, and last time I checked FCP7 still works.

    I think it’s also significant they stated at the top this works with Snow Leopard – this means most drivers etc should be easy to port. It also means we probably haven’t seen an end to QT gamma issues yet – but Lion / QTX pro isn’t far off. Smart move – we probably go through more pain in an OS update than anything else…

    And seriously? The OP wants to go to Avid because they just spent 10k on software and it now costs less? 1) Grow up. Try asking a Final Touch user about this and 2) This price is likely for FCP ONLY. Not the rest of the suite. Anyway – if you want to spend another 10k on Avid licenses, be my guest. Oh – make sure you spend 100k on Nitris DX breakouts to make it fly, or spend another 2 years wondering when Avid will allow you to use your Kona cards with MC (so they can shut down their hardware business for good and try to compete with Apple on software prices). Good luck with that.

    Edit Out Ltd
    —————————-
    FCP Editor/Trainer/System Consultant
    EVS/VT Supervisor for live broadcast
    RED camera transfer/post
    Independent Director/Producer

    https://www.blackmagic-design.com/casestudies/detail.asp?case=therydercup

  • Craig Shields

    April 13, 2011 at 11:56 am

    Hey Bill,

    Did you see any demos in regards to tracking and color correction?

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