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Final Cut Pro in Ads – Everything Changed
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[Andrew Richards] “If it were easy, someone would have put out an EDL to FCPXML translator by now. Either it is harder than it looks, or has too limited a market, or both.”
It’s harder than it looks, because the context of an FCPX edit is part of the structure of the timeline (expressed in parent/child relationships). An EDL’s structure relates clips to absolute time, not to each other. There’s no easy way to guess the relationships from their absolute positions in time, but it’s very easy to translate relative times to a single absolute timeline.
That’s why I’m suggesting that iMovie’s data model must also be relative parent/child, not absolute temporal positioning of clips.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Walter Soyka] “In other words, Apple has one idea for how an NLE should work. That same idea — and many of the same tools — is expressed very simply in iMovie, and more richly in FCPX.”
I agree. Clear philosophical lineage. I was taking issue with Aindreas’ contention that FCPX is “is made out of iMovie spare parts with a bunch of buggy new stuff soldered on”.
Best,
Andy -
[Andrew Richards] “I agree. Clear philosophical lineage. I was taking issue with Aindreas’ contention that FCPX is “is made out of iMovie spare parts with a bunch of buggy new stuff soldered on”.”
Fair enough!
Aindreas, what would you think of the notion that iMovie and FCPX are brothers, not father and son?
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Chris Harlan] ” I don’t know if you remember the thin client vs desktop arguments of the ’90s with companies like Oracle championing thin Client and companies like Microsoft and Apple championing Desktop.”
Alas, I don’t. Might have been just before my time, as my attention span was not focused on “the industry” back when I was a young buck.
[Chris Harlan] “A lot of us felt that thin client was a bit 1984-like, with Big Brother dolling you out bits of software from a centralized mainframe. Now granted, purchasing apps is not renting software by the minute, which I take as an improvement over the old Oracle model, but iCloud gives me pause.”
I was having a discussion with a colleague of mine the other day. He was recently doing some video work at a large corporate conference and was surprised at how beholden we are to technology, and not just what we are already beholden to, but how much we will be in the future. He saw some sort of demo where your smart phone is the virtual key to your car. It doesn’t only start it, but it virtually runs the car with directions/GPS, security hardware handshakes, etc. What happens if you lose your phone? Even if I go to buy another one to replace it (which would suck and be expensive), what is the process to load all the new info and how long does that take? How many steps does it involve? Does that mean I have to call my car manufacturer, software manufacturer, insurance company? Or all three?
What does this mean for countries who don’t have the tech infrastructure to support this technology?
How convenient is this? It would be nice if I could go home and grab the extra set of keys from a drawer and be on my way. I bought the damn car after all, can’t I have access to it whenever I want?
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yeah, I mean sure, brothers no bother – they could be aunties!
just.. so long.. as.. I get.. to keep kicking… this foul… pestilent… frankenstein software, then… I’m happy
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Jeremy Garchow] “He saw some sort of demo where your smart phone is the virtual key to your car. It doesn’t only start it, but it virtually runs the car with directions/GPS, security hardware handshakes, etc. What happens if you lose your phone?”
Cars have been on that road for awhile. 8 years ago i bought a car that, unbeknownst to me, had a “security” key. I found out what that meant when I lost my key and tried to get a replacement. It turns out that the computerized replacement key needs the car as an initiator and I had to have the car towed to a dealer just to get a new key; the key alone cost a few hundred, let alone the towing and the time. I told the dealer I would rather take my chances with getting the car stolen and could he cancel this safety feature so I could use a normal key – the answer was ” no dice.” I now take great pains to go over the anti-theft features of any new car I get, with the idea that less is more.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
that’s a very careful little side point though isn’t it jeremy? doesn’t imovie come installed on every piece of mac desktop hardware? isn’t the consumer vastly more likely to encounter it by default in his or her dock on day one? Upgrades maybe, but imovie is actually handed to the consumer in the vast number of cases no?
getting them used to it and then hitting them with a tasty iMovie+ expansion for 299 – that’d be monetisation.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Herb Sevush] “I told the dealer I would rather take my chances with getting the car stolen and could he cancel this safety feature so I could use a normal key – the answer was ” no dice.” I now take great pains to go over the anti-theft features of any new car I get, with the idea that less is more.”
Yes, now that key is attached to a network. It’s not any better.
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[Aindreas Gallagher] “that’s a very careful little side point though isn’t it jeremy? doesn’t imovie come installed on every piece of mac desktop hardware?”
Any new. Mac yes. I don’t think that people are going to run out and spend $1,000 on a new mac when they can spend $15 at the App Store.
And now it runs on an iPad, that’s more iMovie money and doesn’t “come for free” with every new install.
I don’t think that FCPX was designed to monazite the whole of the iMovie crowd. There will be some spillover, yes, as I am sure there was between FCE and FCS.
[Aindreas Gallagher] “getting them used to it and then hitting them with a tasty iMovie+ expansion for 299 – that’d be monetisation.”
I don’t see it that way, but hey, it’s a debate forum!
I know you hate the Apple software, but lets look elsewhere. Does Photoshop monetize the Photoshop Elements crowd?
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[Jeremy Garchow] “[Chris Harlan] “Isn’t an EDL an even simpilar timeline?”
It’s very restrictive in it’s simplicity. 🙂
“And yet, as we’ve discussed elsewhere, I can use a simple del to do things that are currently impossible with FCP X.
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