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Final Cut Pro in Ads – Everything Changed
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[Chris Harlan] “And yet, as we’ve discussed elsewhere, I can use a simple del to do things that are currently impossible with FCP X.”
Oh, I know. It was more of a joke than reality. There’s a reason EDL has been around for so long. Simple is good.
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[Jeremy Garchow] “How convenient is this? I”
True enough. We are all going to end up being run by the marketing devision of the Sirius Cybernetics Corporation.
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[Chris Harlan] “I can use a simple del”
Or, I guess an HP. I meant edl. I have to figure out how to turn Lion’s weird auto correct off, because it is currently fluxing up my life.
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[Chris Harlan] “True enough. We are all going to end up being run by the marketing devision of the Sirius Cybernetics Corporation.”
Yeah. It’s a little weird.
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[Jeremy Garchow] ” Can you have Thunderbolt without an intel processor?”
Not now, but here’s an excerpt from the link I posted before this:
“Should Apple apply some of its deal-making magic to Intel, the next iteration of the A5 processor (let’s call it A6) could marry Intel’s x86 platform to the ARM-based CPU core and Imagination-licensed graphics found in Apple’s chip. Intel could manufacture such a chip using their latest 3D-transistor technology, which is said to enable notable performance improvements without taxing battery. After all, Intel openly suggested it would welcome Apple’s custom silicon business, saying it “wouldn’t blink” if Apple approached them with an idea of doing a product that involves Intel’s architecture and Apple’s customized silicon design. Speculating further, the Apple A6 chip designed and manufactured in co-operation with Intel would take the MacBook Air to the next level of thinness and lightness.” -
“[Aindreas Gallagher]“It was not conceived as broad scale editing software product – it was intended to monetise casual enthusiast video work within their growing consumer base. “
[Andrew Richards] I agree this is undoubtedly one reason they did it the way they did it, but I disagree it is the reason, or even the top reason. It is the reason best suited to cynical analysis though.”
Very cynical indeed. Monetizing the iMovie user base was obviously a very low priority in Apple’s design and marketing decisions.
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David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
facebook.com/dlawrence
twitter.com/dhl -
David,
From the linked promo page:
“Final Cut Pro offers unlimited cutaway shots …”
I mean, think of the possibilities!
Franz.
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[Franz Bieberkopf] “From the linked promo page:
“Final Cut Pro offers unlimited cutaway shots …”
I mean, think of the possibilities!”
I know, totally amazing isn’t it? Truly revolutionary! I had no idea you could do that with an NLE!
Not to mention:
“As an iMovie user, you’re already familiar with some features in Final Cut Pro X — such as skimming and the Magnetic Timeline — so you can start working right away.”
But remember, it’s all just coincidence. As we know, FCPX was designed and built from the ground up especially for professional editors. Apple would never be so cynical to monetize the iMovie user base at the expense of their professional user’s needs. 😉
_______________________
David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
facebook.com/dlawrence
twitter.com/dhl
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