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FCPX on MBP Retina Display – WOW
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[Bill Davis] “… if the resulting work is indistinguishable from studio work for someone who knows how to use the tools properly that’s gonna keep a lot of pressure on legacy solutions. All of them.”
Some people sell a product; other people sell a process.
When you sell a product, only the results matter. How you get there is up to you. This is where I agree that “legacy solutions” will face pressure.
When you sell a process, though, good results are assumed, and it’s the the way that you achieve them that really adds value. For some, FCPX will excel here too, but for many others, this is where FCPX currently faces its greatest challenges.
For whatever it’s worth, I think that the people selling results only (product) are the ones under the greatest pressure from the twin economic threats of higher supply of labor and lower barriers to entry.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
[Chris Harlan] “It just gets weird when folks make these majestic pronouncements about X, like it being faster than anything including cheetahs”
OK then. Just because it’s making my work go much faster, I’ll pipe down. Who wants to hear about that kind of thing anyway when learning about a software tool.
[Chris Harlan] “or that its metadata underpinnings are tied into some 23rd century technology that anchors it to the heart of the future and is the door to all known universes.”
Again, OK. I get that it’s hard to understand for some. It’s kinda complicated I’ll admit. OTOH, I’ve been talking to my old magazine friends about doing some more writing for them, and know what? If I do, they tell me I’ll have to deliver not just my articles, but likely attached keyword collections and keyword analysis metrics. Cuz, all that pesky metadata stuff is kinda transforming that industry, too. Go figure.
[Chris Harlan] “AND that I won’t truly understand either of these facts until I spend six months studying it and rewiring my neural pathways so that I “get it.” And, no questioning or criticizing until then. Sadly, that’s the same argument cults often employ. “
Wouldn’t it be really scary if that was actually TRUE. That a person couldn’t pick up this particular NLE and using their accumulated knowledge of how to use previous ones – use THIS one efficiently from the get go? Golly! That would certainly cause months of consternation and angst amongst the editing community…. oh wait.
And excuse me, but who exactly has prevented any voices from criticizing X in any way shape or form? Yeah, some of us push back when we think you’re wrong. But that is NOT the same as “no questioning or criticizing.
Finally, cults do “cult stuff” to gain control and force others to subsume their individuality in service to the cult. Apple, having been a planetary leader in creating tools that EMPOWER individual expression is kinda the anti-cult, IMO. You and others keep coming back and bemoaning how they took away Legacy – that’s kinda like willfully disbanding a cult right there, isnt’ it? ; )
Anyway,
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Bill Davis] “don’t forget that the Romans also attemped to export their “centralized monolithic operating system” – particularly to the British Isles – for a significant chunk of history. But in the end, times changed.”
No, not particularly to the British Isles – they were a very minor afterthought. And any culture (other than the Egyptians) would be happy to have survived as long as the Roman Empire – almost 1500 years in one form or another. And yes time changes, and keeps changing, but foolish is the man who thinks he can accurately see the changes coming or understand what they mean – like a snail trying to anticipate the waves without seeing the cruise ship passing by.
[Bill Davis] “And the Romans left. Perhaps because maintaining a huge infastructure so far from the needs of their base population proved impractical. And lthe hassles foisted upon them by those plucky Caledonian, Voltadini et al tribes up north who wanted to do things their own dammed way successfully resisted assimilation to the end.”
It’s more likely the effects of massive plague-like epidemics that ravaged the Roman world, depopulating much of it, than it is the results of those plucky Caledonians – but you can believe what you like.
[Bill Davis] “If you’re arguing that the present high end suite-centric edit solution will remain a dominant way content is assembled and distributed across the broad spectrum of the whole video industry as it has in the past, for the top class of production – I suspect you’re correct.”
I’m only arguing that there will continue to be such a thing as a “top class of production.” I have no idea as to how it will be edited in the future, I just know that that is where I would aspire to work. And the tools required for that kind of work will have little to do with portability and much to do with collaborative ease, speed and quality of output.
[Bill Davis] “Come-sit-edit-master post has been around a LONG time and will remain. Go-shoot-edit-upload post is pretty darn new but is a better process for a lot of modern content. Not all – but a LOT. If you can’t see the advantages of knowing how to do both – that’s where you’re going to have problems in the future, IMO.”
I have no interest in go-shoot-edit. I’m not denigrating it, it’s just not for me. I’m to old to go and shoot, I’m lucky if I can go and shit.
Herb Sevush
Zebra Productions
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nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf -
[Walter Soyka] “For whatever it’s worth, I think that the people selling results only (product) are the ones under the greatest pressure from the twin economic threats of higher supply of labor and lower barriers to entry.”
This is one area where we perfectly agree, Walter.
If all you’re selling is the ability to EDIT – you’re going to be in a world of hurt since that now describes hosts of people who aren’t skilled or professional in any way – but who can EDIT at a purely functional level.
So you have to sell something else. Unfortunately the old standbys like “quality” or “reliability” or “professionalism” are also decreasing in value.
All that’s really left is the ability to differentiate yourself from the pack through intangibles like reputation or a singular focus on a part of the production process where others can’t so easily compete with you. That might be expertise in a niche subject, or relationship access to talent, or some other intangible – but the ability to EDIT is not going to be a distinguishing characteristic much longer I fear.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Herb Sevush] “I have no interest in go-shoot-edit. I’m not denigrating it, it’s just not for me. I’m to old to go and shoot, I’m lucky if I can go and shit.”
I laughed out loud at that one
Steve Connor
“The ripple command is just a workaround for not having a magnetic timelinel”
Adrenalin Television -
[Chris Harlan] ” It just gets weird when folks make these majestic pronouncements about X, like it being faster than anything including cheetahs”
Cheetahs aren’t very fast at editing at all, their hand to paw co-ordination is terrible.
Steve Connor
“The ripple command is just a workaround for not having a magnetic timelinel”
Adrenalin Television -
Yep, so did I.
(you young guys, dont’ take that as a blanket endorsement of scatological humor – just the right phrase at the right moment in the proper context.)
Nice one Herb.
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Steve Connor] “Cheetahs aren’t very fast at editing at all, their hand to paw co-ordination is terrible.”
I think you meant paw to eye coordination.
If you were to try to coordinate your hand with a Cheetshs paw – methinks you’d not just lose, you’d bleed.
; )
“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor
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[Bill Davis] “If all you’re selling is the ability to EDIT – you’re going to be in a world of hurt since that now describes hosts of people who aren’t skilled or professional in any way – but who can EDIT at a purely functional level.”
Bill,
I’m not sure what distinctions you’re making. There’s a difference between being able to edit and being able to edit well.
People come to me because of the quality of my work – my abilities, my sensibility, my reputation.
[Bill Davis] “Unfortunately the old standbys like “quality” or “reliability” or “professionalism” are also decreasing in value.”
This is utterly untrue to my experience. What I see more and more is a craving for quality, engagement, responsibility.
Franz.
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[Bill Davis] “you young guys, dont’ take that as a blanket endorsement of scatological humor”
In that case, please consider THIS post — or indeed, virtually any post I’ve made thus far — to be a blanket endorsement of scatalogical humor.
Tim Wilson
Vice President, Editor-in-Chief
Creative COW Magazine
Twitter: timdoubleyouThe typos here are most likely because I’m, a) typing this on my phone; and b) an idiot.
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