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FCPX for the online editor
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I’m in major agreement with you.
Between OS, Quicktime and hardware changes, Apple had to aim at this target a while back. This is where their resources were focused. They were focused on changing the Jet to Space Flight rather than changing the tires to travel on a runway they were planing on leaving behind.
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Absolutely, hurrah for floating point!!!!!! This is really good news and means that FCP is no longer compromised on picture quality for finishing.
Simon Ubsdell
Director/Editor/Writer
http://www.tokyo-uk.com -
Hi
Without placing too much importance on ‘rumour’, the first postings about what has turned out to be FCP X, that came in 2009, came in two paragraphs.Para 1 has subsequently checked out more or less to be spot on, predicting what we would be getting – if you take into account that the NAB 2010 original announcement date was subsequently amended to be delayed until NAB 2011.
Para 2 talked about problems of delivering a fully integrated suite at a professional level – with the conclusion that because to those difficulties this had been rolled on to 2013 before everything would be ready for delivery.
Reverse-engineering Apple’s precise sneek peak decision process leads me to the same conclusion. Apple have said nothing so far beyond “FCP X is coming” because its too early, and there’s still too much to do…..
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no absolutely – I completely go with the long term build up to this – that’s all cool – basically there are five or six things the industry would love to know arising from that sneak peek – there are post facilities who badly need to know what is going on. I just basically think apple could have someone write a blog entry to dampen the fevered mood – with a few bullet points on the status of features like the clip viewer XML etc. It wouldn’t kill them – but I rather think they won’t – they’ll just let the industry stew for two and a half months. that’s my issue.
and yesss.. I may indeed be torturing myself, but well, I’m really not the only one, and apple have a simple solution at hand – the keyboard.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Aindreas Gallagher] “no absolutely – I completely go with the long term build up to this – that’s all cool – basically there are five or six things the industry would love to know arising from that sneak peek – there are post facilities who badly need to know what is going on. I just basically think apple could have someone write a blog entry to dampen the fevered mood – with a few bullet points on the status of features like the clip viewer XML etc. It wouldn’t kill them – but I rather think they won’t – they’ll just let the industry stew for two and a half months. that’s my issue. “
Well, Apple doesn’t have a blog, and that aspect of their corporate culture is not likely to change soon. There is, no doubt, some schedule set up for an official announcement of FCP X (as opposed to that highly unusual ‘sneak peek’) that will come with more detailed info.
The truth is, the industry at large probably isn’t even paying that much attention at the moment — most of the industry folks I come into professional contact with in the real world were only vaguely aware of any of the NAB announcements or their implications, and certainly haven’t formed opinions about FCP X. This “fevered mood” is perhaps a few hundred people on Twitter and a few message boards working themselves up with little factual basis for any concern, and I’m just not entirely sure it’s sensible to expect a major corporation to change the structure of a carefully planned rollout for a product with a couple of million users on that basis.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read What is FCP X’s relationship to iMovie? on our blog.
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Well sure: I was in professional contact with real world professionals *only today* in a place called AKQA cutting a sports thing for them – they’ve just invested heavily in about 30TB more xsan and a stack of new seats – believe me, they are extremely curious to know what’s happening to the roadmap.
Then say there’s Hogarth – they’ve entered the Soho market as an FCP pure play pitch – they’re probably pretty curious too. Then there’s Unit in soho, who actually cut a lot of Apple’s European ad versions – again pure FCP play, hooked up to audiopost suites and colour grading suites – they are very curious about what is going on, in terms of interoperability with other systems and…
they’e all going to be sitting on their hands for two and half months wondering if their work flow still works.this isn’t about freaking out on twitter – I think apple have a professional onus to clear up some of the questions outstanding from the event.
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Aindreas Gallagher] “this isn’t about freaking out on twitter – I think apple have a professional onus to clear up some of the questions outstanding from the event.”
The reason people are freaking out is because they went into the event skeptical of Apple’s commitment to the pro market (despite the fact that the very existence of FCP X should have substantially dispelled that), and viewed the entire announcement through the lens of, essentially, “Based on what we’ve seen, what’s the worst thing that could be true that they’re not telling us”. I don’t think Apple has any responsibility to respond to people who deliberately choose to torture themselves by playing that game.
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Digital Workflow/Colorist, Nice Dissolve.You should follow me on Twitter here. Or read What is FCP X’s relationship to iMovie? on our blog.
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yeah. what you’re saying does ring very psychologically true alright. This is a *bit* of a perception thing.
but hey! there could be a manual wikileak. A bradley manning in the bowels of the development team…
http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
Do keep in mind that Apple having an event, gave more information that Apple usually disseminates before a product is released.
I think Apple is happy that many are now going to sit on their hands rather than reach for Avid or Premiere or move their entire facilities to Windows. It won’t be a long wait though at all. It’s only 8 to 10 weeks until the end of June and WWDC will be sooner and some of the more general road map may be revealed then as developers learn about Lion (and Quicktime AV) programming support, which may be a major factor in how FCPX handles things.
Sometimes revealing some pieces create misconceptions. So many people’s perceptions who only saw Twitter feeds where later impacted differently when they saw the video clips.
Saying “no more viewer” can set off more panic then actually showing the interface’s functionality. Saying “trackless timeline” is another example. I’ll bet answering about tape based log and capture is another one of those things as well. Better to leave people with questions after seeing something, than posting something that can be misconstrued. Maybe the “can you do this or that” is not a simple answer because the response may be “that’s not quite the right question in the new context.”
Take the Henry Ford quote being used in the FCPX context. “If I asked people what they wanted, they’d say a faster horse”
So you show them the car and their question is,
“So how much manure does it produce because I need it to fertilize my farm?”
If you tell them none and they run away.Alternately you need another few hours to show them the advantages of the faster trip from farm to market and back which gives you another day of productivity on the farm they might say, “I can buy more fertilizer, do more work and save more time and money in the process.”
Sometimes giving short answers to explain things is NOT the way to go. Apple will wait until they have a controlled environment to paint a complete picture rather than risk out of context responses.
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[Chris Kenny] “Ever seen any handwringing about how Sony is going to neglect pro video cameras because PlayStations are selling too well? Me neither.”
Actually, Chris, the opposite is true of Sony. They are notoriously spread out. Their left hand doesn’t know what the right one is doing. There have been stories of Sony divisions outbidding others for components, for instance, which tells you that Apple’s position as a hardware/software producing unit has a unity to it’s products that isn’t found elsewhere. That in itself tells you that Apple does in fact use it’s engineers between projects. Whether or not that has actually delayed this product, we can only guess.
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