-
FCP X Update – When?
-
neXt was a quite an amazing software platform too no? youtube watching jobs demo and delineate the market at the time is a really, really nice way to kill time.
It’s mid-bottle vintage jobs.http://www.ogallchoir.net
promo producer/editor.grading/motion graphics -
[Aindreas Gallagher] “neXt was a quite an amazing software platform too no? “
NeXT was amazing. I remember seeing it at the student union and thinking, now THAT’s a computer! Couldn’t afford it though. I remember they had little clips from Star Wars to demonstrate its video capabilities.
-
I feel like there are multiple examples of a division w/in Apple over what FCP 10 is supposed to be. Whether it’s the last minute hijacking of the Super Meet at NAB or the apparent cramming of an F1 engine into a go-kart that is FCP 10 (to steal a phrase from a fellow COW user) it just seems like there are two competing agendas at Apple right now and the product so far has been the very un-Apple-like fiasco over the past few months.
It’s come to light over the past few years that Apple likes to keep the teams lean and mean which means taking people off their current projects (such as FCP 10) and moving them onto higher priority projects (such as iOS) instead of hiring on more staff. Leopard was officially delayed to make sure the iPhone shipped on time and maybe Apple went to that well once too often w/FCP? Maybe someone thought FCP could coast a little longer w/o a big update and when that assumption dissolved Apple realized they’d been caught w/their pants down.
-Andrew
3.2GHz 8-core, FCP 6.0.4, 10.5.5
Blackmagic Multibridge Eclipse (6.8.1) -
Sorry, you are absolutely correct. I guess the point I was trying to make citing these examples is that each of them had some very good features that showed up in later products that eventually were a success, even though they were regarded as failures from the business side. Although Next wasn’t an “Apple” product, I tend to lump it into Apple history because of Jobs association. I appreciate the specifics on it’s history.
Marvin Holdman
Production Manager
Tourist Network
8317 Front Beach Rd, Suite 23
Panama City Beach, Fl
phone 850-234-2773 ext. 128
cell 850-585-9667
skype username – vidmarv -
I think it’s probably safe to say there have been at least a few “WTF” meetings about this in Cupertino and those usually bog a process.
Marvin Holdman
Production Manager
Tourist Network
8317 Front Beach Rd, Suite 23
Panama City Beach, Fl
phone 850-234-2773 ext. 128
cell 850-585-9667
skype username – vidmarv -
[Marvin Holdman] “I think it’s probably safe to say there have been at least a few “WTF” meetings about this in Cupertino…”
You have read this a while back, a reference to an article in Forbes (subscription only, but here via Business Insider.
In response to the MobileMe flop, Steve Jobs…gathered the troops at the auditorium Apple uses on its campus to do demos of small products for the press.
He asked the team what MobileMe was supposed to do. Someone answered, and Jobs said to that person (and everyone else), “So why the f^ck doesn’t it do that?”
He continued, “You’ve tarnished Apple’s reputation … You should hate each other for having let each other down …”
Then, Steve’s email on the subject, via Ars Technica:
Team,
The launch of MobileMe was not our finest hour. There are several things we could have done better:
– MobileMe was simply not up to Apple’s standards – it clearly needed more time and testing.
etc. etc.
For all anybody here knows, Steve might think that they knocked this out of the park and that we’re all a bunch of whiners. I can imagine a similar response to the exponential amount of rage over iPhone 4’s antenna…which still bites, and iPhone 4 is still the bestselling phone in history…but whenever anybody mentions a WTF moment inside the Infinite Loop, I recall MobileMe….
-
[Tim Wilson] “For all anybody here knows, Steve might think that they knocked this out of the park and that we’re all a bunch of whiners.”
I emailed Steve Jobs a week after the NAB event and actually got one of those rare responses. FWIIW, here t is:
ME: There is a great deal of fear in the professional Final Cut Pro community, after last weeks demo, that they have been abandoned. In certain circles, it is bordering on panic. I’m certain that that is not what the demo meant to engender, but, unfortunately, it has.
SJ: The feedback we are getting from the Pro customers is very positive.
My gut tells me we are all in the antenna camp, though I guess I keep coming back here because I want us to be in the MobileMe camp.
-
[Chris Harlan] “SJ: The feedback we are getting from the Pro customers is very positive.”
Wow, that’s amazing. Thanks for sharing that, Chris.
It supports my theory from the beginning, that Apple’s intent is to change markets more than serve them, and that they see this as something approaching a complete success.
Which is to say that they haven’t abandoned the pro market in 2011, any more than they tried to kill it in 99. This is what they do. I’m sure that they ARE getting positive feedback from the pros they’re talking to.
Which of course brings us back to Day One of this forum — what Apple means by “pro” vs. what WE mean by pro, etc. — but there you go.
-
Don’t forget this was post NAB but before the release.
I’ve only heard rumors but I heard Steve had a WTF moment after the release. That may not be so much about the product itself but how the release was handled.
-
[Tim Wilson] ” I’m sure that they ARE getting positive feedback from the pros they’re talking to.”
Well, according to Larry Jordan that’s not entirely so. He’s also written publicly that Apple completely ignored the constructive input he gave them.
David Roth Weiss
Director/Editor/Colorist
David Weiss Productions, Inc.
Los Angeles
https://www.drwfilms.comDon’t miss my new Creative Cow Podcast: Producing Episodic TV with “24” Producer Michael Klick:
https://library.creativecow.net/weiss_roth_david/Podcast-Series-1_Michael-Klick/1POST-PRODUCTION WITHOUT THE USUAL INSANITY ™
Creative COW contributing editor and a forum host of the Business & Marketing and Apple Final Cut Pro forums.
Reply to this Discussion! Login or Sign Up