FCP-X: Case study for biz schools

[Mike Cohen]

I think this is a hypothetical similar situatio:

Ford releases the new F150 – the workhorse of construction crews – and the invent a new way of steering with a stick instead of a wheel. They also reduce the horsepower and eliminate the ability to tow anything. Sure you could get a 3rd party hitch. But the price is reduced making a whole lot of new customers buy one. Quantity over quality.

Apologies to Ford – could be any product from any company.

[Tim Wilson]

[Mike Cohen] “I think this is a hypothetical similar situation:”

When the Harvard Business School was the first to begin teaching the case study method in 1920, one reason why it was so controversial (and still is, actually) is that sample sizes are necessarily statistically insignificant — one of a gajillion. They can all be seen as exceptions to “well known economic laws,” so what the heck can you learn from them?

With Apple, that’s kind of the point. Most of what you’re going to learn from an Apple case study is that they write their own rules, which may or may not apply to anyone else.

I’m not saying anything about Apple one way or the other. I’m talking about case studies. I agree that this is going to make a great one, but I’d advise any student of mine that there’s not enough to base a case on, one way or the other, for at least a year.

Because what do we know about the iPhone 4 antenna “debacle” a year later? It affected a lot more people, got WAY more ink, and I can summarize the net net in two words: Whatever, dude.

We’ll know more in a year, at which time we might find that Apple is an exception to its own exception. Or not.

[John Baumchen]

I see a bright future for Adobe.

[Chad Tingle]

Well said neil.. I agree 100%.. people are forgetting that a 1000.00 piece of software allowed a lot of them to be able to go into business for themselves.

Chad Tingle
Producer/Editor