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FCP X at the NAB Supermeet – Thomas Grove Carter live edit demo.
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[Mark Raudonis] “Black Magic Designs dropped a bomb on the post community that seems to have been missed by most everyone engaged in this debate. I’m talking about the addition of Fairlight to Resolve 14. “
Yes, absolutely. Resolve’s shared database and collaboration toolset across editorial, color, audio, and VFX can knock down the walls between the post disciplines: a BMD workflow eliminates round-tripping and conforming entirely. It’s hard to overstate what a big deal this would be if the industry adopts it.
Remember when this was what we thought the next FCP would be, way back in 2010?
https://forums.creativecow.net/thread/8/1105595#1105648
https://forums.creativecow.net/thread/335/1538#1565
Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive | RenderBreak [blog] | Profile [LinkedIn] -
[Bill Davis] “Apple is similarly delivering quarterly updates (on average) while apparently having no trouble introducing significant new workflow efficiency features (arguably much deeper and more transformative for the user experience) than those coming to Premiere.”
Could you please create a short demo showing the FCPX alternative to Adobe’s Anywhere? Having said that FCPX might support VR now but Premiere Pro has done it for a while. You may not need Adobe Anywhere or VR for your work flow but some people do.
I don’t see Adobe users saying the CC is awesome. I wish we could go back the CS days.
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[Walter Soyka] “Remember when this was what we thought the next FCP would be, way back in 2010?”
I remember some folks though FCP 8 would import native Aperture files and others thought the Final Cut Studio programs might get a unified GUI like the Adobe products.
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[Mark Raudonis] “Look down the index and see Marco’s review of Fairlight audio mixing suite. This is starting to turn heads and raise eyebrows. I’m just saying. Y’all better start framing the FCP debate as a FOUR WAY horse race: FCP, PPRO, AVID, and now Resolve.”
Five way really. Google.
As those kiddies in kindergarten through 4th grade that are now all awash in cheap Chromebooks and SCHOOL ACCOUNTS grow up, and arrive in high school, college and the workforce, they’ll have a data trail of one to two decades locked away in the Google servers. All their photos, communications, tests, grades, friend lists, math, programming, and yes, CREATIVE tools.
Wanna bet somewhere along the way Google doesn’t decide to build a killer cloud based video editing App? One plumbed precisely to leverage the ever expanding Google data cloud?
Apple, Adobe, BlackMagic, AVID and everyone else may look in the rear view mirror and find that ALL of editing has simply “followed the data” – and that by then they won’t have a need for ANY of this stuff in order to effectively leverage digital communications at ANY level.
We were discussing “red herrings” in another thread.
Has isolating “editing” as a thing still separate from “data manipulation” put blinders on us? Are ANY of these current tools going to remain relevant for very long?
We’re still steeped in a concern for sequencing. Sequencing is rapidly becoming trivial, isn’t it? Data access is blowing by it, IMO. Our choices are less and less about HOW we touch our digital data, it’s more about who controls our gateways to it.
Freaked me out recently when I started posting my XinTwo Frame.io videos into Vimeo Pro to serve our website customer base. What lit up my brain is that posting from Frame to Vimeo is virtually INSTANTANEOUS. I realized that the only way that’s possible is because both services were using the same server farms. Posting one to the other was just adding new pointers to the same content.
And I realized that the tools aren’t going to really matter all that much in the future. What WILL matter is which company you choose to co-control your data. Cuz that’s what happening. We’re picking the companies to trust with our data. And that’s about ALL thats going to distinguish them in the future.
So far, the way Apple has structured this fits my view best. BlackMagic might be just as good, but I’m troubled that they they are still relying on fashioned linear timelines as the driver to signing up new customers. I’ll sacrifice safety on a bet on real innovation, every day, as everyone here already knows.
Grab your popcorn, going to be amazing watching these global changes coming.
My 2 cents.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Bill Davis] ” It specifically addresses why Adobe appears to be so disinterested in serious product workflow innovation that could provide more editorial speed to their customers – at least compared to where they laser focused their sights – which was streamlining their cash flow. “
I don’t think it’s fair to say that Adobe is “disinterested in serious product workflow innovation that could provide more editorial speed to their customers.” Adobe thinks very broadly about content creation, and we’re still in early days of cloud-enabled media creation, publishing and analytics.
Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
@keenlive | RenderBreak [blog] | Profile [LinkedIn] -
[Walter Soyka] “I don’t think it’s fair to say that Adobe is “disinterested in serious product workflow innovation that could provide more editorial speed to their customers.””
Maybe Bill really did mean “disinterested” and not “uninterested” which is what you have taken him to mean.
Simon Ubsdell
tokyo productions
hawaiki -
[Bill Davis] “And sorry but, in my view one legitimate part of the debate about editorial speed can easily include the motives behind the major vendors actions, which is why that part of my post about the financial model is arguably NOT a red herring at all. It specifically addresses why Adobe appears to be so disinterested in serious product workflow innovation that could provide more editorial speed to their customers – at least compared to where they laser focused their sights – which was streamlining their cash flow.”
Seems like a pretty cynical attitude, don’t ya’ think? If business models are the determining factor, you can write off FCPX, because Blackmagic is going to win that one at free. Not to mention HitFilm, Media 100, and Lightworks. Which is why I say it’s a red herring, because the spiral is always downhill. Why do you think plug-in developers are having such a hard time these days?
I just don’t see how you can say Adobe is disinterested in serious product workflow innovation. From where I sit Adobe is all about workflow and Apple isn’t, but we’ll simply have to agree to disagree. The key difference between the two is that Adobe actually listens to the input of their customers without giving them something that’s totally reimagined. Adobe has been pretty honest about the fact that they are happy to “borrow” good ideas from the outside, so it’s just a different way of interacting with the customers. Their involvement with marquee feature films has led directly to product development changes. I’m not sure the same can be said for FCPX. Granted, paying attention to the customer leads to staying close to a recognizable product design, but “skating to where the puck will be” proved to be a big mistake for Apple with the Mac Pro.
[Bill Davis] “When those kids hit their teens, you want to bet Google doesn’t have a series of cloud video editing/sharing apps just waiting for them?
Why waste time learning ANY new OS or App when you’ve already been using one since you were 6 years old?
Cheap Chromebook and your “private” cloud.
Our whole little game may already be rearranging virtual deck chairs on the Titanic.
And we just don’t see it yet.”And Apple execs sitting in their Cupertino space ship wondering what the heck happened! ☺
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
[Bill Davis] “It specifically addresses why Adobe appears to be so disinterested in serious product workflow innovation that could provide more editorial speed to their customers”
So, I guess these things don’t qualify:
– active integration between Premiere and After Effects, Photoshop, Audition
– cloud-based team sharing of projects
– UI opened to allow third-party panels
– built-in masking for effects with tracking
– advanced, versatile media relinking
– automatic music-length customization (Audition)Just to name a few.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
A to F …
Looks like A was introduced about 20 years ago. Innovative!
B) Frame.io is a smarter bet and doesn’t hold your work hostage.
C) call me when these panels begin to do things everyone else hasn’t already been doing for years and years.
D) At least a decade behind Mocha which is licensed everywhere including for X for years already.
E) Relinking? An issue largely during these transition from local to global storage modes. Likely the first casualty of all these coming changes.
F) Call SmartSound. They want their 1990s tech back.Still having trouble seeing much actual “innovation” in a list like that.
It’s mostly all stuff that’s been around for decades.
Lots of fine ideas, don’t get me wrong. They’re just OLD good ideas and nothing moving any bars very far IMO..
Actual innovation takes PERMISSION to innovate. But I still have trouble seeing the public facing part of said innovation in a company that seem focused on asking for what kind of painting the mass audience wants – before they set up the easel.
IMO, that’s likely to get you a lot more Thomas Kincade – and not very much Picasso.
Oh well.
Creator of XinTwo – https://www.xintwo.com
The shortest path to FCP X mastery. -
[Oliver Peters] “- active integration between Premiere and After Effects, Photoshop, Audition”
Don’t forget Cinema 4D via Cineware, that’s a big one.
Shawn
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